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Talent and Your Brand: A Discussion on Employer Branding and Recruitment Marketing

If there is one challenge that businesses operating in China raise repeatedly it is the attraction and retention of talent...

Brands Engaging Chinese Consumers Through Social Networking

Brands Engaging Chinese Consumers Through Social Networking

Research undertaken by consultancy company R3 has found that Apple and Nike are leading brand awareness in China through the power of social networking.With the growing popularity of Sina Weibo, more companies are using it as a platform to engage with customers and build awareness of their brand in China...

Best China Brand Report

Best China Brand Report

According to the annual Best China Brand Report released by Interbrand this month, financial services, telecoms and online brands are the most intangible assets in China...

Netechangisme pour faire des rencontres

Netechangisme pour faire des rencontres

An overview of the McKinsey report ' China Consumer of 2020'

Why the Chinese Consumer is more Complex than you think

Kimberley Hobson reports on the recent BritCham- CBBC event, The Existential Chinese Consumer

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