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Brands Engaging Chinese Consumers Through Social Networking

Brands Engaging Chinese Consumers Through Social Networking

Research undertaken by consultancy company R3 has found that Apple and Nike are leading brand awareness in China through the power of social networking.With the growing popularity of Sina Weibo, more companies are using it as a platform to engage with customers and build awareness of their brand in China...

Microsoft to Join Forces with China’s Renren

Microsoft to Join Forces with China’s Renren

Microsoft has entered into a new partnership with  Renren, China’s answer to Facebook, in an effort to expand its user base across the country.Following Microsoft’s joint venture with Sina last November, a new partnership was announced on Wednesday that will see MSN China share services and applications with Renren...

China’s Evolving E-Commerce Market: BritCham Chairman Duncan Clark talks to BBC news

China’s Evolving E-Commerce Market: BritCham Chairman Duncan Clark talks to BBC news

As China’s e-commerce sector grows and becomes more sophisticated, it is evolving to employ the power of social networking.It’s no secret that the e-commerce sector in China is booming...

Social Media in China Report

Social Media in China Report

CLSA Social Networking in China Report

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