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2013 China International Brand Development Forum

BritCham / CBBC
Event type Forum
Date Friday, December 13th, 2013
Time 09:00-12:00
Open for All welcome
Cost Members FREE RMB Non-Members FREE RMB
Contacts Ms Zheng Yi: zhengyi@ccpit.org / 0086 10 88075739
Venue TBC
Organiser External
Address TBC
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The 2013 China International Brand Development Forum will be held by the China Council for the Promotion of International Trade (CCPIT) in Beijing on 13 December.
Against the backdrop of China’s implementing a "China brand" strategy, shifting economic development models and improving economic growth quality, the Forum aims to be a platform of policy interpretation, thematic discussion, international exchange and business matchmaking, helping Chinese enterprises to speed up their self-owned brand building and introducing more international quality brands into China. 
Provisional programme
Theme: Internationalisation of China’s Self-owned Brands
09:00-09:05   Welcome Speech 
Speaker: Chairman, CCPIT
09:05-10:05   Government Forum                                                                                  
09:05-09:20   China’s Brand Value Evaluation System
Speaker: General Administration of Quality Supervision, Inspection and Quarantine of China (invited)
09:20-09:35   Enhancing the Consciousness of IPR Protection to Sharpen the International Competitive Edge  
Speaker: State Intellectual Property Office of China (invited)
09:35-09:50   Experience of Singapore’s Worldwide Promotion of SME Brands
Speaker: International Enterprise (IE) Singapore (invited)
 09:50-10:05   Strategy and Experience of Hong Kong SME’s Brand Promotion
Speaker: Hong Kong Trade Development Council (HKTDC) (invited)
10:05-10:50   Enterprise Forum I                                                   
10:05-10:20   Chances and Challenges when China’s Brands Go International
Speaker: Peking Tan, R&D Director, Greater China, Millward Brown
10:20-10:35   Brand Planning, Building and Communication in International Perspective
Speaker: Nick Henderson, Executive Director, North Asia, Future Brand
10:35-10:50   Tea Break
10:50-12:00   Enterprise Forum II                                               
10:50-12:00   Panel Discussion
  • Brand Promotion and Marketing Practice
  • Single-Brand Strategy or Multi-Brand Strategy Preferred?
  • China’s Brands’ Internationalization & International Brands’ Localization
  • Points for Attentions on International Cultural and Ideological Conflicts
  • International Brand Acquisition
Confirmed speakers
  • Jim Xu, CEO, Peak Sports Products
  • Xie Weiguo, General Manager, Overseas Marketing Department, King Long United Automotive
  • Stanley Jia, Partner & Chief Representative, Baker & McKenzie LLP
  • Jin Jian, Partner & Vice President, Greater China, Deloitte
  • Ruder Finn 
  • Sany
  • Mitsubishi
  • TCL
  • Media
  • Gree
  • Top Creating
  • China National Gold Group
  • Smart Garments
  • Colorful Yunnan Group
  • Zhangzi Island Seafood Group
If you want to attend the event, please contact:
T: 0086 10 88075739
E: zhengyi@ccpit.org
If you are interested in sharing your brand building story as a speaker at this forum, please contact:
Mr RUAN Haibin
T: 0086 10 88075793
E: ruanhaibin@ccpit.org 


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