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British brands enjoy special 3-day promotion on China’s biggest online shopping platform through CBBC agreement with Alibaba Group

BritCham / CBBC
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Beijing, 28 August 2015. From 28 to 30 August, the China-Britain Business Council (CBBC) is joining forces with Alibaba Group to launch a three-day online sales promotion for British brands on China’s biggest e-commerce platform. Around 20 British brands will for the first time reach millions of Chinese consumers via Juhuasuan, one of the major e-platforms in Alibaba’s portfolio. 
 
“We are very excited to link up with Juhuasuan – one of China’s biggest e-commerce platforms  to build on our connections with Alibaba Group,” says Stephen Phillips, Chief Executive of CBBC. “It is fantastic that Chinese shoppers can now enjoy more of Britain’s world-class products via one quick click on Juhuasuan.”
 
A major highlight of the CBBC-Juhuasuan promotion will be the numerous Royal Warrant holders, including household names in China such as Burberry, as well as other heritage brands such as Fulton umbrellas, Arthur Price cutlery, Kent brushes and Twinings tea. The royal connection is captured in the range of first-class UK products, which also covers furniture, jewellery and fashion.
 
          
Dyson vacuum cleaners, Kenwood toasters and the Britax child safety seats favoured by Prince William are among the other much-loved British names on sale.
 
“We are delighted to work with the China-Britain Business Council to enable Chinese consumers to find the very best British brands on our online platform,” says Jeff Zhang, Director of Retail Groups at Alibaba Group. “Our international e-commerce promotions are paving the way for a higher quality of life for China’s middle class.”
 
“British brands are already hugely popular in China, as demonstrated by CBBC’s 3rd annual Great British Brands Festival, held this year in eight Chinese cities, where we are exhibiting and selling some 50 renowned brands, from fashion to food and drink, home furnishings, appliances and cars,” explains Stephen Phillips. 
 
“We are delighted that people all over China can now buy these sought-after brands online too. That so many of these brands hold a Royal Warrant really makes the UK’s product range stand out from the international crowd.”
 
CBBC’s Great British Brands Festival 2015 will continue with UK sales exhibitions in Shenzhen (30 August), Chengdu (24 October) and Guangzhou (7 November) – visit www.GBBF.uk for details.
 
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