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CBBC assists University of Central Lancashire to set up Fuzhou initiative

BritCham / CBBC
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The University of Central Lancashire (UCLan) recently set up an initiative with Fuzhou Normal University with the assistance of the China-Britain Business Council (CBBC).
UCLan approached CBBC to see if we could assist them in organising a trip to a British company in China, to learn how they operate here. CBBC arranged for them to visit B&Q in Fuzhou. 
The UCLan students found it extremely beneficial to see differences in the way B&Q operates in China, while Fuzhou Normal University also appreciated the opportunity for their Chinese students to learn about a British business together with students from the UK. 
The students made a video of their experience, "Journey to the East", which you can see here.
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