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China Higher Education Roundtable: Using effective social media strategies to improve brand awareness in China (Beijing, Shanghai)

BritCham / CBBC
Event type Roundtable
Date Thursday, August 21st, 2014
Time Beijing: 21 August 2014, 8.30-11.00am
Shanghai: 28 August 2014, 8.30-11.00am
Open for All welcome
Contacts stephanie@bjconsultinggroup.com
Venue Beijing: Marriott Hotel / Shanghai: Fairmont Peace Hotel
Organiser External
Address Xiaoyun Rd, Beijing / Nanjing Rd East, Shanghai
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The China Higher Education Roundtable is a bimonthly event organised by China Higher Education. The event provides a platform for higher education industry professionals working in China to exchange industry knowledge and information.  
Why are we holding these roundtables?
  • To provide opportunities for participants to build an industry network regardless of nationality;
  • To offer an alternative information source in addition to participants' own network;
  • To identify and improve industry best practices.
The August roundtable will convene to discuss:
Using effective social media strategies to improve brand awareness in China
As the number of Chinese students choosing to study overseas continues to grow, it is becoming more and more important for institutions to make full use of available online technologies to connect, engage and recruit Chinese students. Social media is central to many Chinese people’s daily life, with over 90 per cent of the almost 620 million Chinese internet users registered to at least one social media account. In this session, we will get together to discuss:
  • Your university’s approach and experiences with social media in China
  • How to effectively enhance your social media presence in China
  • Which social platforms you should be focusing your attention on;
  • The importance of targeted content and responsiveness on social media;
  • How to mitigate the risks of outsourcing social media management;
  • Which foreign universities are making waves in the Chinese social media landscape.
Who should participate?
  • Foreign university representatives;
  • Recruitment agencies and providers of pathway courses and language training;
  • International department representatives of Chinese universities;
  • Representatives of government department and agencies (Chinese and foreign);
  • Exam providers (ILETS, TOFEL, GMAT, SAT, AP, etc.).
Size and language
In order to maintain a casual atmosphere and ensure constructive discussion, participation is limited to 20 people. RSVPs are accepted on a first-come, first-served basis. Discussions will be conducted in a combination of English and Chinese and translation can be provided where necessary (although no formal translator will be present).
Upcoming roundtables
Our next roundtables will be held in Beijing on 23 October and Shanghai on 30 October, where we will discuss Discipline Diversification Among International Students - How Important Is It? Venue and time to be advised. To register your interest for the October roundtables, please contact info@chinahighereducation.org.
About China Higher Education 
China Higher Education is a dedicated China education market intelligence resource, based in Beijing, Shanghai and Guangzhou. Our editorial team tracks key trends in China's growing education sector to help higher education institutions make informed decisions. With a strong focus on international collaborations and student recruitment, we provide access to research, analysis, on-the-ground news, interviews, infographics, benchmarking and best-practice advice from our highly-specialised staff, as well as our China-wide network of higher education industry professionals. 
More information can be found on the website: http://www.chinahighereducation.org/roundtables/.

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