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China Outbound Series - Xi’an: Event Report

BritCham / CBBC
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CBBC, in partnership with the British Embassy, London & Partners and CCPIT Xi’an, held a China Outbound seminar on 10th July in Xi’an. This was a unique event focusing on UK education, immigration, and lifestyle. The event was aimed at helping CBBC members increase their network of contacts and place their brand in front of an audience of high-net-worth individuals in Shaanxi Province.

Representatives from the British Embassy, London & Partners, Cardiff Metropolitan University, University of Sussex, London Metropolitan University, Swansea University, Triangle, Cambridge International Education & Culture Centre, Smith Stone Walters, and Ford Eagle Capital Limited joined our delegation.

Nick Thomas, Executive Director of CBBC China, addressed the attendees and informed them of CBBC’s various services, which helped to raise CBBC’s profile among the local individuals. Phil Wyithe, Head of Inward Investment (Beijing) at UKTI, announced that the UK was very much open to investors from Xi'an and elsewhere.

During the event, Lee Edwards of UKVI announced that the UK visa insurance rate lies at 96%, which is extraordinarily high, and obtaining a UK visa now takes only 15 working days on average. Qu Min, Regional Director of London Metropolitan University, said that the number of Chinese students interested in studying abroad is increasing exponentially, and the same can be said about students abroad interested in studying in China.

Zhao Bingbing of London & Partners introduced its London & Partners scheme, which provides Chinese entrepreneurs investing in London with free office area. Jessie Cheung, of Triangle property consultants, shed some light on real estate investment opportunities in the UK.

The event was well received and there was some thought-provoking feedback given to us by the attendees. Attendees on the whole had a lot more positive than negative feedback. They unanimously thought the event was very informative with some vital information shared by the speakers.

Members were really impressed by the initiative taken by CBBC and BritCham to promote more cooperation between the UK and Tier 2 cities such as Xi’an. Attendees also mentioned their desire for CBBC and BritCham to organise more such events that bring international exposure to people in cities like Xi’an. Therefore, this step in the right direction was much appreciated by all attendees.

On the other hand, the constructive feedback expressed was predominantly based on the fact that attendees were more eager to interact with our delegation members than listen to speeches that weren’t relevant to their particular area of interest. They wanted more time to network personally with the representativesin their specific area of interest.

To conclude, members expressed genuine support and interest in taking part in future such events. Among 90 attendees, we had a 62% “Very Satisfied” rate, a 36% “Satisfied” rate, and only a 2% “Reserved” rate. We at CBBC and BritCham are encouraged by such feedback, and will endeavour to deliver more high quality events in the future.

This event would not have been possible without the great contribution of our sponsors. We would like to thank (in alphabetical order): London & Partners, London Metropolitan University, and Triangle.

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