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CSR in China: Why to Do It and How to Do It Well (Beijing)

BritCham / CBBC
Event type British Chamber CSR Forum organised with Cheung Kong Graduate School of Business
Date Monday, April 25th, 2016
Time 15:30-18:00
Open for All welcome
Cost Members FREE RMB Non-Members FREE RMB
Contacts steven.lynch@cbbc.org.cn; (0) 10 8525 1111 ext. 704
Venue CKGSB Beijing Campus
Organiser BritCham / CBBC
Address Classrooms 5&6, 12/F Tower E3, Oriental Plaza, No 1 Changan Avenue, Beijing
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Hot on the heels of the inaugural China CSR Awards, this event will bring together some of the most knowledgeable CSR practitioners – from both MNCs and Chinese companies – to discuss the benefits of CSR, reveal how best to measure the effects of a CSR strategy, explore ways to promote CSR initiatives and much more besides.
As Chinese companies increasingly go global, they are being held to international norms – of which corporate philanthropy is an increasingly important part. But following a number of scandals over the past decade, which stalled the development of the charitable sector in China, there is limited guidance available for how companies can best carry out philanthropic initiatives. 
Speaking at the event will be CKGSB Professor of Marketing Zhu Rui (Juliet), pioneer of the first compulsory EMBA philanthropy module in China, who will discuss an innovative CSR initiative she led with some CKGSB alumni that enabled some local villagers in Gansu province to raise their annual incomes by 35%.
The event is being organised jointly by the British Chamber of Commerce in China and Cheung Kong Graduate School of Business (CKGSB).
For other enquiries please contact Steven Lynch at the address above.

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