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Five ways to ensure corporate philanthropy does not backfire on your brand in China

BritCham / CBBC
Event type CSR Forum event (co-hosted with AmCham)
Date Tuesday, September 16th, 2014
Time 12:00 Registration
12:30 Presentations and Q&A
14:00 Close
Open for All welcome
Cost Members 150 RMB Non-Members 250 RMB
Contacts hayley.thomas@britishchamber.cn
Venue The American Chamber of Commerce, Beijing
Organiser BritCham / CBBC
Address The Office Park Tower AB, 6th floor, No. 10 Jintong Xi Lu
中国北京市金桐西路10号 远洋光华国际AB座6层
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Chinese tycoon Chen Guangbiao's recent visit to New York stirred up some controversy when he tried to do philanthropy the Chinese way by giving money directly to the poor. Equally foreign philanthropy can be misinterpreted in China, causing unexpected brand damage.
Learn from three people actively involved in this field - the CEO of Chinese Charity Media; a Chinese millionaire philanthropist; and an American advisor on philanthropy - how corporations and individuals can better structure their giving, be it from Beijing or the British Isles. We will cover five topics:
  • Chinese billionaires’ perception of corporate philanthropy;
  • How to structure giving by foreign companies in China;
  • Structure of giving by Chinese companies going overseas;
  • The nexus between brand, government relations, media and giving in China;
  • Case-studies of foreign companies that got it right in China.
  • Liu Yanhong, CEO, Beijing Endelai Limb Production Company, on philanthropy in China (in Chinese with interpretation);
  • Andrew Toles, Associate & Partner, Ellis, Li & McKinstry PLLC, on how to manage philanthropy in the US. 
Wang Liwei, CEO, The Charitarian Group
About the participants
Liu Yanhong, CEO of Beijing Endelai Limb Production Company and active philanthropist
Liu Yanhong is the CEO of the largest artificial limb production company in China, which he founded in 1995. Liu is one of the five experts appointed by the Ministry of Civil Affairs to advise in the area of disability rehabilitation. A tireless philanthropist, he has received numerous awards for his provision of free mobility services to the disabled in China, especially after the Sichuan earthquake in 2008. Recently he received the China Charity Award from the China Social Work Association. Prior to starting his own company, Liu taught at a local college from 1985 to 1995. 
Andrew Toles, Lawyer and China Representative of "Advisors in Philanthropy" 
Andrew Toles leads the Estate Planning practice at Ellis, Li & McKinstry law firm in Seattle, counselling clients on wills, trusts, probate and charitable giving. Toles is also the China Representative of "The International Association of Advisors in Philanthropy", a professional body that hosts regular conferences on tax efficient sustainable giving by companies and foundations from around the world (including China). As the founder and initial chairman of National Christian Foundation Seattle, he supports the development of philanthropy in Seattle.
Wang Liwei, CEO of Charitarian, China's first philanthropy medium
Founder of Charitarian media, Wang Liwei runs a private club for Chinese business people and foreign companies to devise, finance and implement charitable projects in China. Over the last five years, Wang has made annual presentations in the US and Europe on the evolution of philanthropy in China, including at the Advisors in Philanthropy forum in Chicago and at the Baden-Baden government retreat for German CEOs. Most recently he addressed the board of Daimler-Benz and German politicians, briefed US Secretary of Trade Michael Froman, and advised the Finnish Foreign Minister in Beijing. An active philanthropist, Wang manages a rural teacher training programme that provides residential courses for 200 teachers per year in Beijing.
We are pleased to offer BritCham/CBBC members a 40% discount:
Members: RMB 150
Non-members: RMB 250
Please register for this event online by clicking the button below.
Note that only registered guests will receive updates or details of any changes to the event. In the event of cancellations, we kindly ask that you inform us before the event so that we can offer the place to another guest.

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