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Food and Hospitality World China Trade Show - Report

BritCham / CBBC
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UKTI Guangzhou arranged a four-booth "GREAT British" pavilion at the Food and Hospitality World China trade show in Guangzhou from 12 to 14 September. The GREAT pavilion went down a storm with Chinese visitors to the event.
 
Food and Hospitality World China
Food and Hospitality World China (FHW China) is an international B2B food and drink trade show well attended by companies from all over the world. It is run in India, Brazil and China, and will soon be replicated in Turkey and South Africa. It provides an opportunity for UK food and beverage companies to make business connections and get "on the ground" experience in the Pearl River Delta in Guangdong - the fastest-growing province in China with annual GDP growth of 8.2 per cent and total GDP of a staggering £571 billion.
 
GREAT British Pavilion
With a delegation of 15 companies, UKTI Guangzhou arranged a four-booth GREAT British pavilion at the show to support UK business in South China. 
 
High-quality UK brands took centre stage at the FHW show: Walkers shortbread, Tiptree jams, Twinings tea, Harrogate spring water, Weetabix, Mackays jam, White’s, Mrs Bridges, Wedgwood, and Highgrove tableware all displayed their wares, in addition to a full wall of British beers from different brewers such as Harviestoun, Greene King, Wells and Young’s, and Meantime.
 
UKTI GREAT Events at the FHW
Two on-site events, focusing on British afternoon tea and British beer, were organised during the show. The afternoon tea event attracted more than 50 guests, who were able to enjoy a taste of quintessential British life. Alastair Morgan, British Consul-General in Guangzhou, opened the event, and Stuart Rawlinson, brand ambassador for Twinings, gave a presentation on afternoon tea culture. The British beer-tasting event on the second day promoted 10 different kinds of British beer to guests.
 
With UKTI's support, the event helped raise market awareness among the local business community of UK food and beverage products. Simultaenously it helped participating companies build networks among local buyers and distributors.
 
Media Exposure
  • Seven mainstream national and provincial media outlets including newspapers, magazines and websites were there to report on the British pavilion and related activities.
  • China News Agency (6,707,520 daily page views), Southcn.com English channel (100,000 daily page views), Guangzhou Morning Post (cir. 350,000) and the Guangzhou Daily website published news about the event. 
  • Key messages about the UK's strength in food and beverage products and the popularity of British afternoon tea were picked up by media. Famous British brands were mentioned in news articles.

The full illustrated event report, written by UKTI, is available in the attachment below.

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