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Future Pharma Land

Future Pharma Land
 
     
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 The world’s top pharmaceutical companies have undergone a difficult few years as blockbuster drug patents have run down and the cost of developing new drugs in western countries continually increases. The competition is fierce, and this has led many in the industry to look for new ways of generating revenue.

One such strategy is to move into untapped markets, such as China or India. However, this has previously been extremely difficult, given the lack of expertise in the local workforce and the problems associated with safety and intellectual property rights.

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