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The Great British Brands Festival 2014 (Guangzhou)

BritCham / CBBC
Event type Sales & Exhibition Festival
Date Thursday, September 25th, 2014 to Sunday, October 12th, 2014
Time 18 days
Open for All welcome
Contacts lynn.wu@cbbc.org.cn; +86 (0)20 2885 8217
Venue Grandview Mall, Guangzhou
Organiser BritCham / CBBC
Address Tianhe Lu, Guangzhou
 
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Following its success in Beijing, where over 40 UK exhibitors took RMB 2.5 million in sales earlier in 2014, the CBBC Great British Brands Festival will take place in Guangzhou for the first time this year. 
 
Starting on Thursday 25 September, it has been scheduled to run throughout the traditionally busy “Golden Week” national holiday until Sunday 12 October. Foot traffic is expected to double at the venue during this period.
 
Whether you’re selling the finest foods, the fastest cars, the most fashionable outfits or any other British product, the CBBC Great British Brands Festival will enable you to showcase and sell your Great British goods to consumers in the heart of South China, and associate your brand with everything that makes Britain great in the eyes of the Chinese public.
 
“For me it was a very successful event and it certainly broadened my outlook on the way the Chinese perceive British products (in a very positive manner!)” 
Roger Martini-Facio, Idea Coffee China
Exhibitor at the Great British Brands Festival, Beijing
 
*Prospective sellers are advised to apply early. Please contact us by Wednesday 13 August to book your spot (first come, first served). 
 
The festival also includes the UK-China Retail Forum, to be held on the morning of Friday 26 September. Chinese and British members of the retail industry are encouraged to attend. Please click here to find out more.
 
Who can sell products at the Festival?   
Any company selling British consumer products is eligible for a free stall, although priority will be given to CBBC members. We are particularly keen this year to highlight companies in these fields:
  • Automotive
  • Food and drink
  • Women’s fashion 
  • Menswear 
  • Homeware 
  • Children’s and baby-care products
Where will it be held?   
The festival will take place in Grandview Mall on Guangzhou’s busiest shopping street, Tianhe Road, which runs through the centre of Guangzhou’s main retail district. Grandview Mall is among the area’s biggest shopping centres in terms of both size and revenue. Over 200,000 consumers pass through every day, with this number doubling during holiday seasons such as Golden Week.
 
Grandview offers a broad-reaching platform on which to introduce your Great British products to local consumers and to strengthen your brand image in South China. Strong local government support makes this the ideal springboard for you to promote your Great British brand and products across the region.
 
What are the options and benefits available to sellers? 
Options to display your products or services at the Guangzhou GBBF include the following:
 
A. Standard package with farmers’ market stall 
1.2m x 0.6m plot or farmers’ market-style stall (see photo below) at which to sell your products for the duration of the festival (18 days); 
 
 
B. Standard package with phone box stall 
2m x 2m plot or phone box stall (see photo below) at which to sell your products for the duration of the festival (18 days); 
 
 
C. Standard package with open floor space (no stall)
2.5m x 2.5m space without stall to display your products for the duration of the festival (18 days); 
 
NB: Booth design costs not included. Also please note that the final stall design may differ from the images below although the dimensions are expected to be the same or very similar. For detailed mapping and pricing, kindly contact lynn.wu@cbbc.org.cn.
 
The benefits of taking a stall include:
  • Direct contact with consumers. You will be able to sell directly to, and interact with, thousands of Chinese consumers on-site for 18 consecutive days;
  • Positioning alongside world-famous British brands. Associate with names such as Jaguar Land Rover, Morgan, Marks & Spencer, Twinings, Grosvenor, Jeffery West and United Biscuits;
  • Pre-event marketing. Your logo will be distributed through various channels among thousands of CBBC members and associates;
  • Extensive media coverage. The Beijing festivals attracted some 30 press organisations, including the Daily Telegraph, Sky News, BBC News and Xinhua News Agency, and the festivals were directly reported on by over 20 mainstream outlets from China and the UK. Guangzhou TV are an addition to the press list for this festival;
  • Support from influential organisers. The event is organised by the China-Britain Business Council with support from UK Trade & Investment, the Tianhe Rd Chamber of Commerce (天河路商会) and Tianhe District Government (天河区政府).       
How to get involved
Please contact lynn.wu@cbbc.org.cn by Wednesday 13 August to reserve your place or to find out more.
Tips to get the most from the CBBC Great British Brands Festival 
  • Take your own sales team. CBBC can help you arrange sales staff for a small fee, but why not take advantage of your own team’s expertise? This will enable you to engage with visitors and directly convey to them the story behind your brand.
  • Trial new products. Test customers’ reactions first-hand to gauge your wider sales prospects in South China.
  • Incorporate a PR activity. For a small fee, CBBC can help you organise a promotional activity such as a catwalk, a cooking demo or a car show to ensure that all eyes - and press cameras - are on your company at the festival. 
  • Hold a private event alongside the festival. We have a number of facilities for you to entertain guests privately against the backdrop of this uniquely British event. Please ask for details.
  • Secure a prime spot or extend your plot. For a small amount extra, you can position yourself more prominently in the sales area to attract more customers and to highlight your products. Please contact us for more details.
  • Donate a raffle prize. We are running a raffle via social media to generate broader exposure – and your name could be on one of the prizes.
  • Enlist bespoke services or support from us. Whatever your requirements, CBBC will strive to ensure you profit from the festival. Please enquire to discuss specific requirements.
For details of other chances to participate in CBBC’s China Consumer programme, please click the link or contact xin.wen@cbbc.org.cn.
 
 

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