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The Great British Brands Festival: Leg 2 (Changchun)

BritCham / CBBC
Event type CBBC Great British Brands Festival Series
Date Friday, May 22nd, 2015 to Sunday, May 31st, 2015
Time 10 days
Open for All welcome
Contacts cathy.chen@cbbc.org.cn; T +86 (0) 24 2334 1600; M +86 (0) 139 040 14465
Venue Changchun Charter Mall
Organiser BritCham / CBBC
Address No 1255, Chongqing Road, Changchun, Jilin Province
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The Great British Brands Festival has expanded from three to eight legs this year to help British companies access the huge consumer demand in under-explored markets across China, as well as the main Tier 1 cities. 
North-eastern Changchun - home to 8 million and the capital of Jilin Province - will host the second leg from 22 to 31 May 2015. UK exhibitors will sell their products directly to shoppers for 10 consecutive days in Changchun Charter Mall, which ranked eighth in China for sales volume in 2014.
"UK companies need to start looking hard at the under-explored markets in China's Tier 2 and 3 cities. The Great British Brands Festival is proving to be a really effective springboard for companies taking their first steps or breaking new markets in China.”
Stephen Phillips
Chief Executive, China-Britain Business Council
All British companies eligible to sell
Any company selling British consumer products is eligible for a booth for a basic fee (see "Fees" below), although priority will be given to CBBC members. Prospective sellers are advised to apply early. Please contact us at the address below by 15 May to book a spot. Around 25 British brands have already signed up.
We are particularly keen this year to highlight companies in these fields, although companies in other fields are welcome too:
  • Children’s and baby-care products
  • Food and drink
  • Homeware
  • Women’s fashion
  • Royal Warrant holders (in any area)
Hosted in Changchun's busiest shopping centre - No 8 in China
The festival will take place in Changchun Charter Mall, the city's busiest shopping centre, which takes over RMB 3 billion per year in sales and ranked No 8 in China last year for sales volume. Located in the central commercial area, beside the Shangri-La Hotel and Wanda Shopping Centre, it has hosted some 1,200 international and domestic brand names including LV, Cartier, D&G, Miu Miu and Burberry. 
Changchun Charter Mall, ranked No 8 in China for sales
What are the options and benefits available to sellers?
Options to display your products or services at the Changchun GBBF include the following:
A. Standard package with open floor space (example shown below)
2.5m x 2.0m space to display your products for the duration of the festival (10 days)
Example of standard space (for illustration only)
B. Extra space
We will be happy to provide you with more space to display your brands for an extra fee (another half of the exhibition fee per extra 2.5m x 2m space).
The benefits of taking a booth include:
  • Direct exposure to consumers. You will be able to sell directly to, and interact with, thousands of Chinese consumers on-site for 10 consecutive days (including two weekends);
  • Positioning alongside world-famous British brands. Associate with names such as Aquascutum, Dyson and Twinings;
  • Pre-event marketing. Your logo will be distributed through various channels among thousands of CBBC members and associates;
  • Support from influential organisers. The event is organised by the China-Britain Business Council with support from UK Trade & Investment and Changchun Charter Mall.
Floor plan
Fees will be confirmed upon receipt of your registration form (please email Cathy Chen, address below) as they vary depending on your requirements. Exhibitors will be charged a basic booth fee by CBBC. A reduction is available for multi-city bookings. 
How to get involved
Please contact cathy.chen@cbbc.org.cn by 15 May to reserve your place or to find out more.
Tips to get the most from the CBBC Great British Brands Festival
  • Take your own sales team. CBBC can help you arrange sales staff for a small fee (please inform us of your requirements) but why not take advantage of your own team’s expertise? This will enable you to engage with visitors and directly convey to them the story behind your brand.
  • Trial new products. Test customers’ reactions first-hand to gauge your wider sales prospects in North-East China.
  • Incorporate a PR activity. For a small fee, CBBC can help you organise a promotional activity such as a catwalk, a cooking demo or a car show to ensure that all eyes - and press cameras - are on your company at the festival.
  • Hold a private event alongside the festival. We have a number of facilities for you to entertain guests privately against the backdrop of this uniquely British event. Please ask for details.
  • Secure a prime spot or extend your plot. For a small amount extra, you can position yourself more prominently in the sales area to attract more customers and to highlight your products. Please contact us for more details.
  • Enlist bespoke services or support from us. Whatever your requirements, CBBC will strive to ensure you profit from the festival. Please enquire to discuss specific requirements.
2015 Great British Brands Festivals
The Great British Brands Festival is taking place in eight cities across north, south, east and west China in 2015:
  • Chongqing (Apr)
  • Changchun (May)
  • Beijing (Jun)
  • Changsha (Jul)
  • Urumqi (Aug)
  • Shenzhen (Sept)
  • Chengdu (Oct)
  • Guangzhou (Nov)
Please click here to see the full event brochure on CBBC's website.


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