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The Great British Brands Festival: Leg 3 (Beijing)

BritCham / CBBC
Event type CBBC Great British Brands Festival Series
Date Friday, June 12th, 2015 to Sunday, June 21st, 2015
Time 10 days
Open for All welcome
Contacts serena.li@cbbc.org.cn / jin.li@cbbc.org.cn; +86 (0) 10 8525 1111 ext. 336
Venue Charter Mall, Beijing
Organiser BritCham / CBBC
Address No. 69 Fuxing Road, Haidian District (underground line 1 Wukesong station)
北京市海淀区复兴路69号 卓展购物中心
 
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The China-Britain Business Council and the British Chamber of Commerce in China have brought the fast-growing Great British Brands Festival to Beijing for a third successive year, following the success of recent festivals in helping UK retailers establish themselves in the Chinese market. The festival is hosted with the Trade Development Bureau of the Ministry of Commerce and Charter Mall.
 
Over 40 select UK names will sell food and drink, furniture, fashion, homeware, children’s products, high-end cars and more at Charter Mall in central Beijing from 12 to 21 June 2015.
 
 
"UK retailers need to start looking hard at China's under-explored markets and the Great British Brands Festival is proving to be a really effective springboard for British companies taking their first steps or breaking new markets here.”
Stephen Phillips
Chief Executive, China-Britain Business Council
 
 
All British companies eligible to sell
Any company selling British consumer products is eligible for a booth for a basic fee (see "Fees" below), although priority will be given to CBBC members. Prospective sellers are advised to apply early. 
 
 
 
“The Great British Brands Festival has really helped us to promote UK brands and boost their sales. It has contributed 5% of direct sales and 15-20% of sales from associated revenue.”
Kevin Zhao
Managing Director, Ever Thames (Chinese distributor of 8 UK brands)
 
 
What are the options and benefits available to sellers?
Options to display your products or services include the following:
 
A. Standard package with open floor space (example shown below)
2.5m x 2.0m space to display your products for the duration of the festival (10 days)
 
 
Example of standard space (for illustration only)
 
B. Extra space
We will be happy to provide you with more space to display your brands for an extra fee (another half of the exhibition fee per extra 2.5m x 2m space).
 
The benefits of taking a booth include:
  • Direct exposure to consumers. You will be able to sell directly to, and interact with, thousands of Chinese consumers on-site for 10 consecutive days (including two weekends);
  • Positioning alongside world-famous British brands. Associate with names such as Aquascutum, Dyson and Twinings;
  • Pre-event marketing. Your logo will be distributed through various channels among thousands of CBBC members and associates;
  • Support from influential organisers. The event is organised by the China-Britain Business Council and the British Chamber of Commerce in China with Charter Mall, supported by UK Trade & Investment.
Fees
Fees will be confirmed upon receipt of your registration form as they vary depending on your requirements. Exhibitors will be charged a basic booth fee by CBBC but a reduction is available for multi-city bookings. 
 
How to get involved
Please contact serena.li@cbbc.org.cn and jin.li@cbbc.org.cn or telephone +86 (0) 10 8525 1111 ext. 336 to find out more about the Beijing leg.
 
Tips to get the most from the CBBC Great British Brands Festival
  • Take your own sales team. CBBC can help you arrange sales staff for a small fee (please inform us of your requirements) but why not take advantage of your own team’s expertise? This will enable you to engage with visitors and directly convey to them the story behind your brand.
  • Trial new products. Test customers’ reactions first-hand to gauge your wider sales prospects in the Beijing region.
  • Incorporate a PR activity. For a small fee, CBBC can help you organise a promotional activity such as a catwalk, a cooking demo or a car show to ensure that all eyes - and press cameras - are on your company at the festival.
  • Hold a private event alongside the festival. We have a number of facilities for you to entertain guests privately against the backdrop of this uniquely British event. Please ask for details.
  • Secure a prime spot or extend your plot. For a small amount extra, you can position yourself more prominently in the sales area to attract more customers and to highlight your products. Please contact us for more details.
  • Enlist bespoke services or support from us. Whatever your requirements, CBBC will strive to ensure you profit from the festival. Please enquire to discuss specific requirements.
2015 Great British Brands Festivals
The Great British Brands Festival is taking place in eight cities across north, south, east and west China in 2015:
  • Chongqing (Apr)
  • Changchun (May)
  • Beijing (Jun)
  • Changsha (Jul)
  • Urumqi (Aug)
  • Shenzhen (Sept)
  • Chengdu (Oct)
  • Guangzhou (Nov)
Please click here to see the full event brochure.

 


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