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GSK announces new sales compensation model

BritCham / CBBC
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In January 2014, GSK China will implement a new compensation system for all sales employees who interact with prescribing healthcare professionals. Under this model, individual sales targets will be removed. Instead, GSK’s sales professionals will be evaluated according to their technical knowledge, quality of service and adherence to the company values of transparency, integrity, respect and patient-focus.
GSK will be the first pharmaceutical company to implement such changes in China. The transition to the new sales compensation model will also commence in other markets around the world during 2014 and will be fully implemented in all of the countries GSK operates in by early 2015.
GSK Global also announced that it will begin a two-year consultative process directed at stopping direct payments to healthcare professionals for speaking engagements and for attendance at medical conferences. This consultation will begin in early 2014, with the aim for the changes to be in place across GSK’s global business by the start of 2016.
Please see further details in the press releases below.
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