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Hi there,Happy New Y

BritCham / CBBC
Event type Britcham - CBBC Event
Date Thursday, April 26th, 2012
Time Hi there,Happy New Year!! I have been following your blog for about 6 mnohts, even since I stumbled upon it quite accidently while I was looking for some breastfeeding tips. I want to thank you for your advice, it helped us to overcome a huge hurdle and now I am happy to say that I am still successfully breastfeeding our 8 month old. You’ think that after 2, the third would be a breeze but they are all different!The concept of a Soapbox is a brilliant one, I think and as such I'd like to have a rant if I may:WHY ARE KIDS' TOYS WRAPPED SO TIGTHLY WITH LOTS OF SECURE PACKAGING, SOME REQUIRING YOU TO GET OUT A TOOL KIT??!Having just been through Xmas with 3 kids under 5 and a handful of relative's kids, this nightmare is still fresh in my mind. On Xmas day, my clearest memory is unwrapping lots of packages for the kids (and how lucky are we to have all this stuff??!) with some pretty complicated packaging from some toy manufacturers. The packaging serves a purpose of protecting the product during its transit but most of them are total overkill.Don’t get me wrong, I know how lucky I am to be able to afford all this stuff and some people that cannot would look at this post and say …” boohoo, poor little you, unwrapping all those presents you spoilt brat…”I think I know the reason behind all this packaging…marketing! I am not blaming marketing BUT…the aim of the game of a product is to take as little space on the shelf but be as prominent as possible to maximise its chance of being sold. Sounds like a contradiction doesn’t it? That is why a lot of marketing money is invested in finding the “best” packaging solution for a product therefore leading to this packaging madness. It’s all about making the most money possible at the expense of resource depletion. And how do I know this?? I work in advertising!No wonder our Mother Earth is drowning in pollution I am reminded of our society’s wasteful ways every time there is a toy to be unwrapped. Is it really necessary to screw in the packaging for a kids pretend cash register?? Is the toy going to escape?Ahhhhhhhh…it felt good to get it off my chest! Thank you Superdad for the opportunity to rant. Keep up the great work and “I will be back”.
Open for All welcome
Cost Members 100 RMB Non-Members 200 RMB
Contacts Hayley Thomas, hayley.thomas@britishchamber.cn, (86 10) 8525 1111ext 704
Venue The British Centre
Organiser External
Address Room 1001, China Life Tower, 16 Chaoyangmenwai Avenue, Beijing, China 100020, Tel:8525 1111
英国商务中心,北京市朝阳区朝外大街16号,中国人寿大厦1001室,邮编:100020,电话:8525 1111
 
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Hi there,Happy New Year!! I have been following your blog for about 6 mnohts, even since I stumbled upon it quite accidently while I was looking for some breastfeeding tips. I want to thank you for your advice, it helped us to overcome a huge hurdle and now I am happy to say that I am still successfully breastfeeding our 8 month old. You’ think that after 2, the third would be a breeze but they are all different!The concept of a Soapbox is a brilliant one, I think and as such I'd like to have a rant if I may:WHY ARE KIDS' TOYS WRAPPED SO TIGTHLY WITH LOTS OF SECURE PACKAGING, SOME REQUIRING YOU TO GET OUT A TOOL KIT??!Having just been through Xmas with 3 kids under 5 and a handful of relative's kids, this nightmare is still fresh in my mind. On Xmas day, my clearest memory is unwrapping lots of packages for the kids (and how lucky are we to have all this stuff??!) with some pretty complicated packaging from some toy manufacturers. The packaging serves a purpose of protecting the product during its transit but most of them are total overkill.Don’t get me wrong, I know how lucky I am to be able to afford all this stuff and some people that cannot would look at this post and say …” boohoo, poor little you, unwrapping all those presents you spoilt brat…”I think I know the reason behind all this packaging…marketing! I am not blaming marketing BUT…the aim of the game of a product is to take as little space on the shelf but be as prominent as possible to maximise its chance of being sold. Sounds like a contradiction doesn’t it? That is why a lot of marketing money is invested in finding the “best” packaging solution for a product therefore leading to this packaging madness. It’s all about making the most money possible at the expense of resource depletion. And how do I know this?? I work in advertising!No wonder our Mother Earth is drowning in pollution I am reminded of our society’s wasteful ways every time there is a toy to be unwrapped. Is it really necessary to screw in the packaging for a kids pretend cash register?? Is the toy going to escape?Ahhhhhhhh…it felt good to get it off my chest! Thank you Superdad for the opportunity to rant. Keep up the great work and “I will be back”.


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