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InterContinental Hotel Group launch HUALUXE Hotels and Resorts

BritCham / CBBC
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BritCham- CBBC member InterContinental Hotels Group (IHG) has launched the first upscale, international hotel brand designed specifically for the Chinese consumer- HUALUXE Hotels and Resorts.

IHG developed the new brand in response to the three
following core growth opportunities that the hotel company is tapping into:

  1. Consumer demand for an upscale, international hotel brand that demonstrates pride in Chinese customs and reflects local tradition
  2. The domestic China opportunity, where the number of domestic travellers is expected to reach 3.3 billion people in 2015 (Source: China National Tourism Administration)
  3. The international opportunity, where outbound trips from China are projected to grow from 10 million to more than 100 million in the next 10 to 15 years (Source: China National Tourism Administration)

IHG is already the largest international hotel operator in China, with more than 160 hotels across 60 cities in the country, and sees the opportunity for HUALUXE to be in over 100 cities in China in the next 15 to 20 years. IHG has already signed more than 20 letters of intent, which are now being converted into contracts, and the company expects the first hotel to open in late 2013 or early 2014.

The new brand will initially launch in Tier 1, 2, and 3 cities and resort locations in China, with plans to eventually open in major cities around the world so that Chinese travellers can enjoy the same experience overseas.

HUALUXE will offer guests a more traditional experience based on four priorities that Chinese travellers want from an upscale hotel: tradition, rejuvenation, status and familiar spaces.

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