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International Student Recruitment Trends and Trans-national Education in China

BritCham / CBBC
Event type Education Forum event
Date Monday, May 27th, 2013
Time 14:00 - 15:30 
Open for All welcome
Contacts charlie.zeng@cbbc.org,cn
Venue The British Centre
Organiser External
Address Room 1001, China Life Tower, 16 Chaoyangmenwai Avenue, Beijing, China Tel: +86 10 8525 1111
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A session for practitioners in student marketing looking at current trends in recruitment. The session will also provide an overview of China’s key priorities in international education partnerships, looking at what makes successful education partnerships, as well as deepen understanding of the sometimes translucent operating environment in China in relation to transnational education. 

This event is hosted by the British Chamber and CBBC Education Forum. To find out more about the forum or have your say on how the programme can be tailored to suit your business needs, visit the Education Forum page on our website. Or to register your attendance for this event contact Charlie Zeng on charlie.zeng@cbbc.org.cn
Jazreel Goh, Director Education Marketing, British Council
Jazreel Goh joined British Council China as Director Education Marketing Mainland China in June 2004.  She first started her career in 1994 as a Linguistics lecturer with the National University of Malaysia before joining IDP Education Australia as an education consultant in 1995. 
Jazreel Goh has worked in various organisations in Malaysia, Australia, as well as Hong Kong in the areas of international education consultancy, executive search as well as in intellectual property licensing.  
Jazreel is currently the East Asia Regional Business Development Director for British Council Services for International Education Marketing. She leads a dispersed team based in 13 countries across East Asia to deliver marketing and education services for the UK education sector.  In 2011 she set up British Council’s Education Intelligence Unit – the first e-marketing platform dedicated to in international education research for the industry globally.  
Jazreel Goh was born in Malaysia and after completing her secondary school in Malaysia and senior secondary school in Singapore, left for further studies in Melbourne, Australia.  She graduated with a Bachelor of Arts from Monash University and was awarded the Equity and Merit Scholarship by the Australian Government to undertake her Master of Arts in Applied Linguistic degree.  

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