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JLR's Journey of Discovery Arrives in Beijing

BritCham / CBBC
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Land Rover's biggest modern-day overland expedition, the Journey of Discovery, has reached the finish line with the one millionth Discovery arriving in perfect time to appear at the Beijing Motor Show.

The Journey, which saw four vehicles travel more than 8,000 miles from Birmingham to Beijing, aims to raise £1million (GBP) for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC).

It began on February 29, at the Solihull manufacturing plant where the one millionth Discovery was built, and since its ceremonial send-off at the Geneva Motor Show it has passed through 13 countries over challenging terrain ranging from snow in the Alps to sun-baked sand dunes in the Taklimakan Desert.

John Edwards, Land Rover Global Brand Director said: "This has been an epic journey between two of the biggest events on the automotive calendar and, as we expected, it has demonstrated virtually every condition a Land Rover is designed to cope with.

"This has been a very relevant journey for Land Rover, taking such a landmark vehicle from its birthplace to one of our fastest growing markets and showcasing it in all terrains.

"We are delighted to see the Journey reach its physical target in Beijing and we are equally delighted with the response to the fundraising cause. We will be continuing the push to reach or exceed our target right up to the end of May."

Appearing in Beijing in an unwashed state after a Journey that took over 50 days, the one millionth Discovery will be returning to the British Motor Industry Heritage Trust (Heritage Museum at Gaydon) following the expedition.

Read the full press release on the Jaguar Land Rover website


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