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KangaROOS Prepare to launch in China

BritCham / CBBC
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At the end of March, Brit-Cham CBBC member, KangaROOS will be arriving in China. Part of Shanghai Kang Ge Apparel co., KangaROOS will attend 2012 China Fashion Week in Beijing in order to announce their official launch. An overview of the KangaROOS story can be found below.

1969 -1979: Bill Rogers achieves a record win at the Boston City marathon and as a result, the jogging craze takes off. Meanwhile, American architect, Bob Gamm, was getting frustrated with where to keep his loose change and keys whilst out for his daily 10k run. Subsequently, he developed a pair of athletic shoes containing a small zippered pocket to hold his belongings. The original shoes with pockets was created.

It soon became clear that Bob wasn’t the only runner out there with pockets on his mind. By 1980 this revolutionary design was selling 700,000 a month in the States. Eager to improve the original concept, designer Ray Tonkel created the Dynacoil to maximise performance of athletes. Tested and approved by NASA, several other trainer manufacturers would go on to incorporate this design into the making of their own products.

With running intact, KangaROOS turned to basketball. The classic style of the sneakers was an instant hit with players, pioneered by Clyde Drexler. And with the NBA‘s street credibility, ROOS soon became a must-have icon of street culture.

Football personalities, OJ Anderson and William Perry also took to wearing ROOS. Winner of the Super Bowl XX with the 1985 Chicago Bears and two NFL Player of the Year Awards, Walter Payton aka ‘Sweetness’ worked closely with the brand too. His product line of KangaROOS was a great success and he was famously rewarded with a new Lamborghini.
 
Major League baseball standouts Ozzie Smith, Vince Coleman and Ron Darling were also among the pros playing their trade in KangaROOS gear.

At the height of its success, the brand offered consumers an expanded array of footwear choices in the 90’s and began to introduce apparel and accessories into their line. Furthermore, as a result of growing international interest, KangaROOS effectively launched itself into Europe and beyond.

Today, KangaROOS sells product to over 60 countries worldwide, which now includes China, Japan and Chile. Despite the brand’s pressure to adapt to the diverse global leisure, outdoor and fashion markets, the underlying sports heritage of the name stills remains untouched, authentic and famously original.

 

Visit the website www.Kangaroos.com

© 2012 Asco Group Limited. KANGAROOS and [kangaroo logo] are the registered trade marks of, and used under licence from, Asco Group Limited.

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