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Land Rover Celebrates 8th Anniversary with China Exploration & Research Society

BritCham / CBBC
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BritCham- CBBC member Land Rover recently celebrated its 8th Anniversary with China Exploration & Research Society (CERS), one of Land Rover's six Global Humanitarian and Conservation Partners.
Together with Land Rover, the partnership with China's 'greatest living explorer' and fellow of the Royal Geographical Society - Wong How Man, has expanded his exploration work to conservation of some of China's most endangered natural and cultural heritage. Wong famously led CERS expeditions that pinpointed the sources of the Yangtze (2005), the Mekong (2007) and the Yellow River (2008). 

CERS' latest wildlife projects include researching the Tibetan Antelope calving ground at the Arjin Mountain Nature Reserve, an extremely remote region of Xinjiang, fringing upon the Tibetan plateau, as well as the rare and exotic breeds of; the Asiatic Beaver, Wild Yak, Black-necked Crane and Musk Deer.

The CERS' caving teams were also recently featured on a CCTV 10 Beijing, a major state television science channel, for discovering of a new species of cave-dwelling blind fish and there are plans for four further caving expeditions in 2012. This week CCTV Channel 12 primetime will be airing three new half-hour episodes on a variety of CERS' projects and expanding into full-hour slots for three episodes in 2012.

Bob Grace, President JLR China added; "We are proud of Land Rover's achievements in preservation of fragile environments and endangered wildlife around the globe.  In China, we are glad to work with China Exploration and Research Society to bring our philosophy in sustainability to the local community. For the future, we will continue to expand the scope of our care for nature and continuously reinforce the commitment to making our environment better."

The Land Rover In Action Exhibition will feature the work of Land Rover's six Global Humanitarian & Conservation Partners;  International Federation of Red Cross and Red Crescent Societies (IFRC), Born Free Foundation, Biosphere Expeditions, China Exploration & Research Society (CERS),  Earthwatch Institute and Royal Geographical Society (with IBG).

Read the full press release here

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