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Leading UK media cover Great British Brands Festival

BritCham / CBBC
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The opening weekend of BritCham/CBBC's Great British Brands Festival, which ran every day from 12 to 20 October in Beijing, was attended by Mayor of London Boris Johnson and was widely covered in the British national media.

The British exhibitors at the festival reported excellent takings over the nine days, undoubtedly boosted by the VIP visit, extensive press coverage and attendant enthusiasm among Chinese consumers. 

After urging local shoppers to "buy British, eat British, drink British and think British", the Mayor, whose appearance drew enormous interest, gave a live interview to Sky News against the backdrop of the festival, and a live radio interview to the BBC in the centre of exhibition, in which he sang the praises of the wide array of British brands on display. The Daily Telegraph also reported specifically on the festival.

The BBC including in their written report a photograph of the Mayor playing the drums accompanied by Lord Sassoon, chairman of CBBC, and Russell Brown, chairman of the British Chamber of Commerce in China, on (air) guitar.

The videos and reports can be viewed below:

http://www.telegraph.co.uk/news/worldnews/asia/china/10376055/Boris-Johnson-drums-up-trade-in-China.html

http://news.sky.com/story/1153752/boris-and-osborne-in-china-to-push-trade (video on right-hand side live at the festival)

http://www.bbc.co.uk/news/business-24494892

http://www.itn.co.uk/World/87327/boris-johnson-visits-mands-in-shanghai

http://www.standard.co.uk/news/mayor/the-boris-in-china-diaries-whats-chinese-for-polymorphous-how-the-mayors-jokes-got-lost-in-translation-8878466.html 

 

Boris pictured with a Beijing Beatle (spot the wig) and Wang Shouwen, assistant minister of MOFCOM's Trade Development Bureau.

The event was held in Zhuozhan Shopping Centre, described by the Mayor in his speech as "the largest mall in northern China, and therefore probably the biggest in the world."

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