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Luxury China Inward Mission: Event Report

BritCham / CBBC
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From 7 to 13 July, the inaugural Luxury China Inward Mission took a host of leaders from the Chinese luxury retail sector to key sites in Britain's leading luxury retail centres, Edinburgh and London, led by BritCham, UKTI and STI.
The delegation
Some forty delegates accompanied the Luxury China mission, representing nearly 30 Chinese companies from a wide range of fields including e-commerce, department stores, developers, luxury outfit consultants and agents. All the main Tier 1 cities in China were represented.
The programme
The one-week programme included seven luxury-site visits; two full days of private face-to-face meetings between UK and Chinese companies; SDI and CBBC networking receptions; and the Royal Warrant Exhibition of design and technology at Buckingham Palace, at which Chinese delegates caught a glimpse of Her Majesty The Queen, as well as meeting Royal Warrant holders with business interests in China.
  • Visits were made to selected luxury retailers: Johnston's of Elgin, Hamilton and Inches and Kinloch Anderson in Edinburgh; and Fortnum & Mason, Asprey, The Burlington Arcade, Floris, Berry Bros. & Rudd, Harrods and Burberry in London, as well as a trip to the Bicester Village designer outlet centre in Oxfordshire.


  • One-to-one meetings of 20 minutes were arranged for UK and Chinese companies to talk in depth about their respective ambitions. Meetings were laid on per demand, so some companies had discussions with four or five counterparts, while others with a particularly keen interest in establishing relations went through an intense round of up to 10 per day. Tmall (Alibaba) and Wahaha, among others, were active in getting to know potential UK partners. CBBC and UKTI also set up a roundtable to answer queries from participants and provide specific advice on topics such as entering the Chinese market.

  • Networking receptions were held by CBBC and SDI. These included the CBBC Annual Summer Reception, sponsored by Clyde and Co., Huawei and Benoy, at which outgoing Chairman Sir David Brewer and his successor Lord Sassoon regaled over 300 guests, sponsors, members and the Chinese delegation. Also present at the exhibition along with the Luxury China mission were the Chinese Young Leaders, a group of 20 senior Chinese officials selected by the CPC youth wing to attend the 2013 UK-China Young Leaders Roundtable. 


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