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From the Market: Creative Industries

From the Market: Creative Industries
 
     
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The creative industries in China are growing rapidly. China’s advertising sector is booming and it is predicted to become the second largest after Japan in 2015. Government support for the sector and the rising Chinese middle class fuels the demand for creative culture in the domestic market. Every year 100,000 creative industries students graduate from Chinese universities, from topics including design, animation and game design. Internationally, Chinese brands are expanding quickly and over the last year one in eight of all Chinese foreign direct investment into London came from the creative sector.

China wants to move away from the image of low-cost production of “made in China” to “designed in China”. For British design consultants this offers opportunities to work with Chinese businesses in order to help them compete internationally. British architects have played an important role transforming China’s skylines. Their projects have included Terminal 3 at Beijing Airport by Norman Foster, Arup’s Beijing Aquatic Centre, and the UK Pavilion at the Shanghai Expo by Heatherwick Studio.

During the Shanghai World Expo 2010, CBBC helped deliver a number of creative industries workshops supported by UKTI last spring and summer. The events covered branding & design, advertising, architecture and corporate communications

To learn more, email lotta.silfverberg@cbbc.org

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