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From the Market: Education

From the Market: Education
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Today’s educational climate sees intense competition from traditional English-speaking countries as well as the rapidly growing presence of other nations delivering English-language higher education programmes. To retain their market share, British institutions have developed global strategies that include diversifying delivery modes, internationalising curricula, improving the quality of the student experience and strengthening cross-country collaboration in teaching and research.

Speaking at a recent education forum held in the British Centre Beijing, Qu Min, Regional Director London Metropolitan University (formerly University of North London and London Guildhall University) and Dr. David Llewellyn, Principal Harper Adams University College offered diverse strategies for promoting higher education. London Met is a large urban university, whilst Harper Adams is a small specialist college focusing on agri-food, yet both institutions are highly successful in China. This comes from using specialised recruiting; London Met employs a network of partners and agents, while Harper Adams has set up sustainable partnerships.

As one of the first British universities to have a presence in China, London Met places great emphasis on diversity. Qu Min explained that in addition to enrolling students from over 190 countries, they have five overseas offices, including one in Beijing. This promotes local growth and allows faster reaction time to handle changing education policies and unpredictable market elements. 

By contrast, Harper Adams concentrates on the global food chain, a vital part of their research and education focus. Dr. Llewellyn explained that by helping to improve food security, promote sustainable food production and create partnerships, Harper Adams has seen strong collaborative growth in China. This includes not only student recruitment but also staff exchanges, which will better inform the curriculum and improve global research standards.
This long-term strategy requires full commitment and adaptability to the needs and expectations of international students, which can prove challenging particularly for smaller organisations such as Harper Adams. However, the vast benefits include greater diversity, an improved learning environment, an increased international profile and closer collaboration between education and international systems of governance and management.
Even with their contrasting systems and requirements, both institutions show that developing Chinese partnerships is an effective method to promote greater globalisation of education and an increased presence in China.  

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