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Marketing with Weibo (Chinese language event)

BritCham / CBBC
Event type Business Insight: Chinese language event
Date Wednesday, July 31st, 2013
Time 14:00 - 17:00
Open for All welcome
Cost Members 200 RMB Non-Members 400 RMB
Contacts Ellen.wei@cbbc.org.cn
Venue Ballroom 1, The Ritz-Carlton Hotel - Jianguolu, 建国路 丽思卡尔顿酒店
Organiser BritCham / CBBC
Address No 83, Jianguo Road, China Trade Centre, Chaoyang District, Beijing 朝阳区建国路83号
 
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Digital marketing through social media is extremely important today. Therefore, using Weibo effectively is critical to your overall marketing campaign in China. The aim of this event is to help UK businesses get an in-depth understanding of Chinese social media and to build an e-profile in the Chinese market. Hence, we are pleased to have experts from SINA Weibo Business School join us and show you how you can use Weibo to enhance your company’s digital marketing campaigns.
 
Participants will have the chance to learn:
  • The landscape of marketing through digital media in China
  • How to improve corporate Weibo management and operation
  • Data analysis through case studies
  • Sina's new campaign "Bring Weibo Along Your Journey"
  • How the British Embassy in Beijing effectively manages its Weibo account
 
Who should attend?
Marketing Managers and corporate Weibo operation experts are expected to join the event to learn the skills and technique to better manage your company’s Weibo account. Please note the event will be delivered in Chinese.
 
When you register to attend this event, please provide the information below:
  • Company Corporate Weibo Account
  • Position of the staff who manage the Weibo
"好的"时光荏苒,我们悄然来到了微博时代。社交网络越发锋芒渐露,越来越多的企业通过微博进行营销、宣传,其发展和应用也愈发被大家所重视。大势所趋之下,微博营销逐渐成为网络营销的一个前沿领域。但是在这个过程中,企业微博也遇到了一些疑问和误区。
 
7月31日,中国英国商会、英中贸易协会将和新浪微博商学院共同为会员企业举办一场以微博营销为主题的讲座。来自微博商学院的王敏总监及其团队,将会针对微博现状及特点、维护管理技巧、数据监测分析等方面向会员展示微博的力量,同时新浪团队还会带来精彩的案例分析。我们更为大家安排了现场互动练习环节,旨在帮助会员企业将学习到的方法和技巧现场进行实操。此外,新浪即将推出的带着微博去旅行特别篇章也会揭开神秘面纱,期待得到您的关注与支持。
 
另外,我们还邀请到了英国驻华大使馆的微博运营专家刘萍,跟大家分享英国大使馆微博运营维护的心路历程。
 
本次活动将会帮助会员公司充分利用社交平台,整合资源、提升企业微博使用技巧,从而使您发布的资讯更有效的传递,让您低成本玩转微博。
 
不论您是企业微博用户的新手、老手、高手,发的是消息亦或是资讯,只要您感兴趣微博传播、想提升技艺。就请加入我们!
 
会员公司在注册时,请提供以下信息,以便我们与微博商学院更准确的了解您的微博现状:
  • 贵司是否开通企业微博
  • 维护人员职位
中英商会
 
中英商会
日程:
14:00-14:20 注册
14:20-15:20 新浪专家讲座I
15:20-15:35 茶歇
15:35-16:35 新浪专家讲座II
16:35-16:45 英国大使馆微博维护经验分享
16:45-17:00 问答环节
 
关于新浪微博商学院:
新浪微博商学院及其训练营是由新浪官方推出面向各类企业,旨在帮助企业运营人员 根据行业特点高效率、高技巧的进行微博营销的线下培训。目前训练营整合了官方最权威的 微博产品,数据,案例,形成强大的课程体系,配合一线资深的讲师团队,将为各类企业的微博营销进行最有效的指导,全面推进和提升中国企业微博营销的水平。
 
演讲人介绍:
王敏@敏lisa 微博商学院项目总监
新浪微博高级市场经理 英国谢菲尔德大学MBA
曾为多家国内外品牌企业、中小企业进行微博营销培训与分享
 
刘萍
英国驻华大使馆新闻与公共事务官员
 
 
 
中国英国商会

 


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