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A New Way to Shop in Beijing and Shanghai

BritCham / CBBC
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Subway stations around Beijing and Shanghai are being transformed into ‘virtual supermarkets’, employing the popularity of iphones and new technology to incorporate grocery shopping with the daily commute.

Shoppers simply browse advertising boards full of everyday supermarket products, and after using their iphones to scan the QR codes, the goods are delivered to their doorstep once they arrive home. This new technology is being implemented in subway stations across Beijing and Shanghai by Yihaodan, China’s leading online grocery store.

The idea of ‘bringing the store to the people’ was first implemented by BritCham- CBBC member Tesco in South Korea. Tesco Homeplus opened virtual stores across the capital Seoul, making use of the country having the highest mobile penetration rates in the world. The campaign saw Tesco Homeplus sales increase dramatically; raising them to number one in the online market and number two offline.

The virtual supermarkets are currently available at: People's Square, Xujiahui, Jingan Temple, Nanjing Road East, Century Avenue, Jiangsu Road, Shanxi Road, Changshu Road, Shanghai Stadium, Hongqiao Road and Zhangjiang Hi Tech Park.

Source: Shanghai List

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