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Report: CBBC closely involved with PM's delegation in Shanghai and Chengdu

BritCham / CBBC
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CBBC was closely involved with a series of events in early December for the visit of the Prime Minister and his trade delegation to Beijing, Shanghai and Chengdu. You can read details here of the Beijing leg, including CBBC's Power of Partnership Forum; and read on for news of what we did in Shanghai and Chengdu.
 
Exploring the Free Trade Zone and entrepreneurial zest in Shanghai
 
 
On 2 December, senior figures from the UK and China, including CBBC chairman Lord Sassoon and chief executive Stephen Phillips, attended a symposium on the Shanghai (China) Free Trade Zone at the InterContinental Ruijin Hotel.
 
Lord Sassoon, in a speech preceding the symposium, stressed that “the FTZ has the direct backing of Premier Li Keqiang” and “will be at the vanguard of the Chinese economic reform programme”. As he explained: “The plans and aspirations for the zone are a clear and unequivocal demonstration of China’s ambition to create a new type of business environment in line with the blueprint for reform that was set out following the recent Third Plenum.”
 
At the FTZ symposium, panellists took to the stage for sessions on the business environment, financial markets and trade facilitation. Contributors included representatives of Chinese ministries, the National Development and Reform Commission and organisations including the Bank of China, Bank of England, HMRC, Office of Fair Trading, Intellectual Property Office and several multinational professional services companies.
 
The following day, delegates took part in “China and the UK: Strategic Partners for Growth”, which comprised a break-out session on “Dynamic Entrepreneurship” during which panellists including Stephen Phillips, Lord Livingston and John Cridland, director-general of CBI, discussed the entrepreneurial environment in the UK and China as well as the features of an entrepreneurial spirit and the necessary components for entrepreneurial success. The event closed with case studies of the Chinese winners of the Ernst & Young Entrepreneur of the Year awards.
 
 
The Shanghai leg of the delegation’s visit closed with the Business Club, an informal occasion organised by CBBC and UKTI to which select Chinese CEOs and entrepreneurs were invited to meet UK companies travelling with the Prime Minister. In the plush setting of the Club Lounge at the InterContinental Ruijin, CBBC staff arranged a “matched networking” session to bring together suitable partners and reveal opportunities for collaboration. Chinese guests included senior representatives of Neurosoft, Fosun, Neoglory Jewellery and alumni of the Cheung Kong Graduate School of Business.
 
 
CBBC and UK retailers “go West” with the Prime Minister in Chengdu
 
CBBC helped to organise the “Go West!” Business Salon in Chengdu, which was arranged for the visit of the Prime Minister’s trade mission on 4 December.
 
Held at the illustrious Old China Club, and attended by around 120 British delegates and 190 local participants, the event comprised diverse sessions designed to showcase the different sectors of industry in which UK companies are going West in China.
 
CBBC’s session, concentrating on “Selling Consumable Goods in Western China”, was held as part of a programme that also comprised a ministerial roundtable and discussions on manufacturing (covering the Chengdu Hi-Tech Zone), investment opportunities and software and ICT in this region.
 
Lord Sassoon, chairman of CBBC, addressed attendees following the opening remarks of Zhu Zhihong, standing committee member of the Chengdu CPC. After the break-out sessions, delegates gathered again to listen to Lord Livingston, the recently appointed Minister of State for trade and investment.
 
Three contracts were signed between UK and Chinese parties during the event: Zeeko made an agreement with the Institute of Optics and Electronics of the Chinese Academy of Sciences; MIRA with Sichuan Auto Industry Group Co; and Clyde and Co with Chongqing Westlink.
 
CBBC’s “Selling Consumable Goods in Western China” attracted 20 UK companies, including Clive Christian, Associated British Foods and Duresta, as well as over 40 local distributors and agencies. Representatives of the Chongqing Bonded Free Trade Zone were invited to introduce their activities, and CBBC’s local experts briefed attendees on conditions in the local market.
 
An informative session threw up various opportunities for cooperation, and a number of British companies met potential local partners, who were forthcoming with advice about how to promote UK brands in the South-West region and how to enter specific sectors.
 
South-West China, of which the booming city of Chengdu is a key industrial hub and one of the brightest prospects among China’s regional cities, is an increasingly popular destination for British companies in a broad range of sectors from manufacturing and ICT to the focus of this CBBC session, retail. 
 
Indeed, in September 2013, the CBBC China Outbound series visited Chengdu to capitalise on the promising partnership opportunities its offers UK companies, and the city features prominently in CBBC’s Regional Cities programme, which encourages British companies to explore the vast potential of China beyond the Tier 1 megacities.
 
 
 
 
 
 
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