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Retail, Food & Drink Forum: Progress and Plans for British Brands

BritCham / CBBC
Event type BritCham/CBBC Retail, Food & Drink Forum
Date Wednesday, November 19th, 2014
Time 15:30-17:30
Open for All welcome
Cost Members 100 RMB Non-Members 200 RMB
Contacts sophie.xie@cbbc.org.cn; (0) 10 8525 1111 ext. 368
Venue The British Business Centre, Beijing
Organiser BritCham / CBBC
Address Room 1001, China Life Tower, 16 Chaoyangmenwai Dajie, Beijing
北京朝阳区朝阳门外大街16号中国人寿大厦1001室 英国商务中心
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The period 2013-2014 has seen the development of policies by the UK Government to promote Great British brands in China, through events and activities organised by BritCham, CBBC and UKTI.
Events have been held in Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, Kunming and Shenyang with enthusiastic support from the retail and food and drink industries.
The Great British Brands Festival 2014 (Guangzhou)
The proposals for 2015-2016 suggest that an even more exciting and productive period lies ahead, although not everything has gone well and there have been disappointments and criticism, too.
Therefore there is much for BritCham/CBBC's Retail, Food & Drink Forum to discuss. If you have an interest in this field, now is your chance to meet peers, air your views and suggest improvements to make 2015-2016 a success for Great British brands in China.
Speaking at the meeting will be Peter Bloxham, chair of the forum and president of PFB Trading, Eddie Malone, head of retail at UK Trade & Investment in China, and Kirk Wilson, sector lead for retail and ICT at the China-Britain Business Council in Beijing.
1. Apologies
2. Introduction and background by Peter Bloxham, president of PFB Trading
3. Individual introductions by members
4. Retail trends in China and role of UKTI/CBBC by Eddie Malone, head of retail, China, UKTI
5. Recent activities and promotional events by Kirk Wilson, business advisor and sector lead, ICT & retail, CBBC 
6. Plans for 2015-2016 by Eddie Malone, head of retail, China, UKTI
7. Discussions and Q&A
8. Next meeting - when / where / agenda
9. AOB
About the speakers
Peter Bloxham, Chair of Retail, Food & Drink Forum
Chairman, PFB Associates, President, PFB Trading
After graduating in Civil Engineering, Peter worked in the water supply industry for several years, before returning to academia where he taught and carried out research and consultancy for over 30 years in universities in the UK and China. He registered PFB Associates in 2004, a business consultancy related to education and training in the agri-food area, and in 2008 established PFB Trading with a mission to import and distribute the very best of British-produced food and drinks.
Eddie Malone
Head of Retail, UKTI China 
I am the Head of Retail for UK Trade & Investment in China, based at the British Embassy in Beijing. For the past two years, I have worked with British brands and Chinese buyers and retailers to explore opportunities in China’s retail landscape. This has included two successful Buyers Missions to the UK, meeting over 400 British brands interested in the Chinese market. I lead UKTI China’s work on e-exporting, working with around 10 of China’s leading e-marketplaces, including Tmall, JD.com, Yihaodian and others, helping British brands to sell on these platforms. I am developing a pipeline of Chinese investors interested in the UK’s retail and food & drink sector, helping them understand the opportunities in the UK and then working with them to invest in the UK. Before coming to Beijing in May 2011, I spent 4 years in Mumbai, India as Head of Trade for UKTI in Western India. This was a multi sector role, helping British companies do business in India.
Kirk Wilson
Business Advisor, Sector Lead ICT & Retail, China-Britain Business Council
Kirk Wilson has spent 14 years in various consultancy and leadership roles within the IT services industry, including as an account director with EDS, and most recently as a consultant with the United Nations (UNIDO) in Beijing, working closely with regional governments in China to develop business with global IT services companies. He is a Chinese speaker, and has a BSc in Artificial Intelligence and Computer Science from Edinburgh University, an MA in Chinese Studies from Lund University in Sweden, and an MBA from Cambridge University Business School.
About the Retail, Food & Drink Forum
The retail, food and drinks industry in China has grown dramatically in the last few decades. Not only do UK products have a reputation for high quality in China, the UK also has a wealth of experience in design, innovation, trading  standards, training, risk assessment, scientific research and assurance systems, driven by consumer demand over many years. 
This sector is very varied ranging from cars and luxury goods to every day consumer goods, food and drinks. The membership varies considerably from large multi-national companies to small and medium enterprises, but we have a common goal in the promotion, marketing and sales of Great British brands. The forum serves to help and support members to develop business links related to this sector in China.
Objectives of the Forum
The Retail, Food & Drink Forum aims to:
  • Promote Great British brands;
  • Give general advice on how to operate in this varied sector in China;
  • Provide information and support events/activities related to trade promotion organised by BritCham, CBBC, UKTI and FDA;
  • Enable a policy dialogue and provide legislative updates.

Please register for this event online by clicking the button below. Note that only registered guests will receive updates or details of any changes to the event. In the event of cancellations, we kindly ask that you inform us before the event so that we can offer the place to another guest. 

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