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[Shanghai] Marketing and Communications Forum Marketing Renaissance: What is Necessary?

BritCham / CBBC
Event type Forum
Date Wednesday, March 28th, 2018
Time 15:00 - 17:00
Open for All welcome
Contacts Alex.Kam@cbbc.org.cn
Venue Shanghai British Centre
Organiser BritCham / CBBC
Address 17F Garden Square. 968 Beijing West Road
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We are delighted to invite you to attend The British Centre Marketing and Communications Forum. A partnership between the British Consulate-General Shanghai, the China-Britain Business Council and WPP, the Forum is a platform to convene industry experts, share market intelligence and provide an opportunity for discussion. Every quarter we will have a WPP industry expert speaking on a specific marketing/communications topic. On 28 March 2018, Sheilen Rathod, Head of Customer Engagement & Commerce, Ogilvy China will speak on  Marketing Renaissance: What is Necessary? 

The world around us is changing. There is more competition for brands, products and services and more expectations from consumers who have less time. To meet this ‘new-world’, we must also change to keep pace with new technology and changing consumer behaviours; we all need to become modern-marketers.


Sheilen Rathod: 

For the past 17 years, Sheilen has specialized in strategic brand development and results-orientated digital marketing for some of the world’s most iconic brands.
After cutting his teeth with an innovative digital agency in New York,  Sheilen then moved to Europe and established his own successful design agency in 2004. Sheilen then landed in Beijing and became the managing director of Eight Partnership China. 
He joined the Ogilvy Hong Kong family in late 2011, to help look after local and regional clients, including Amex, BlackRock and Louis Vuitton.In 2013 he became Managing Director of OgilvyOne Hong Kong, leading & growing the team to be market leaders in digital and customer engagement. As the Ogilvy ‘Next Chapter’ started, Sheilen became a Managing Partner, overseeing the luxury and hospitality category and strategically leading clients as Ralph Lauren, Calvin Klein, VW and Melco Crown in all things digital. He was instrumental in winning the Asia Miles business (Asia’s largest loyalty program) in 2016. 

Sheilen is currently Head of Customer Engagement & Commerce domain of Ogilvy China and VP with the Ogilvy RED team, overseeing regional growth in the strategic pillars of digital, customer experience, CRM and automation.


RSVP to Alex.Kam@cbbc.org.cn, or register online here by Monday, 26 March



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