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Tens of Great British brands make successful debut in North-East China

BritCham / CBBC
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The Great British Brands Festival made its debut in Changchun, Jilin Province from 22 to 31 May 2015, where 28 British brands brought in sales of RMB 720,000. 
 
 
The festival was in North-East China for the first time – as were many of the brands, which ranged from household names and long-established Royal Warrant holders to rapidly emerging new prospects testing the water in the local market. Their success testifies to the growing interest in British products in the three provinces of China’s vast North-East, and promises a lot more for UK retailers in this under-explored region.
 
 
The event was organised by the China-Britain Business Council, the British Chamber of Commerce in China, UK Trade & Investment, the Trade Development Bureau of the Ministry of Commerce, Jilin Department of Commerce and Changchun Municipal Government. 
 
For full details of the eight Great British Brands Festivals in China in 2015 please see www.GBBF.uk.
 
 
由英中贸易协会、中国英国商会、英国贸易投资总署、中华人民共和国商务部外贸发展事务局、吉林省商务厅、长春市人民政府外事办公室共同举办的2015英国精品购物节于已于5月31日在卓展购物中心长春店落下帷幕。此次英国精品购物节于2015年5月22日开幕,为期10天,销售额约为72万人民币,取得了良好的社会和经济效益。
 
 
英国作为中国的重要贸易伙伴,两国经济互补性强、合作前景广阔。伴随着英中双方日益紧密的成长伙伴关系,中国消费者对高品质产品的需求日渐增长,英国精品购物节通过集中展示各类英国商品,为消费者提供了一个全面认知英国品牌的平台。同时也让消费者接触到英国文化,对英国有了更深的了解。
 
 
作为东北三省的首届英国精品购物节,本次活动共有28个英国品牌参与,很多英国本土品牌首次来到东北。英国本土最老牌的饮品Idea Coffee、被誉为“英伦胳膊上的糖果”的靓丽包袋LYDC、英国女皇伊丽莎白二世指定御用雨伞品牌FULTON(富尔顿)、最具舒适体验也是英国皇室唯一认证的梳刷品牌Kent(肯特)、皇室御用首饰Halcyon Days、女王御用手袋Launer等诸多品牌精彩亮相长春。此次活动的成功举办说明了东北地区对英国商品的接受程度越来越大,也暗示着英国商品在东北地区蕴藏巨大商机。
 
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