Job Description:
Create an editorial plan and schedule for CKGSB Global Marcom’s content production, including the identification of themes, frequency of articles and interviews, and plan to generate content around each event or milestone.
Arrange and conduct interviews with CKGSB’ faculty, students and alumni on their areas of research or expertise, their businesses, their personal journeys, as well as reasons for choosing and benefits gained from CKGSB.
Write articles (based on interviews and research) that promote CKGSB and highlight its differentiations from other business schools in China and globally
Edit and write all of the content for the website, including paragraphs introducing each program or section of the site (e.g. Alumni, Faculty), as well as articles about faculty and students under News and Insights.
Actively pitch and submit work to other publications to ensure wide exposure to business audiences at the highest levels.
Contribute posts for CKGSB’s social media accounts (Facebook, Twitter, Instagram and LinkedIn) about the school’s insights, events and programs.
Create and regularly update English-language marketing collateral on behalf of CKGSB, including the school’s brochure, PPT and other materials.
Conduct research and analyses of our competitors, with respect to their positioning on their own channels and their coverage in the media
Qualifications:
Native English speaker or equivalent
Bachelor’s degree, preferably in Communications, Journalism or Economics
3-5 years of experience in PR, communications or journalism
High-level writing abilities in English
Ability to identify trending topics and tailor articles to attract the interest of business editors and readers
Intermediate level in writing and speaking Chinese
To Apply: Please send a cover letter and resume (CV) to Ms. Ira Zaka at irazaka@ckgsb.edu.cn.
About Cheung Kong Graduate School of Business (CKGSB)
Established in Beijing in November 2002 with support from the Li Ka Shing Foundation, CKGSB is a faculty-governed, independent business school. CKGSB has more than 40 full-time professors, many of whom previously held tenured faculty positions at leading business schools such as Wharton and Yale. Their research has provided the basis for more than 400 case studies of both China-specific and global issues.
CKGSB also stands apart for its alumni network. More than half of CKGSB’s 10,000+ alumni are at the CEO or Chairman level and, collectively, they lead one fifth of China’s 100 most valuable brands. Headquartered in Beijing, CKGSB is also located in Shanghai, Shenzhen, New York, Hong Kong and London. The school offers the following innovative courses: MBA, Finance MBA, Executive MBA, Business Scholars Program (DBA), and Executive Education programs. For more information, please visit http://english.ckgsb.edu.cn/.
