[Beijing] Masterclass Series: Effective Communication and Business Writing



Employees, on average, spend about 1/3 of their working time handling emails and business reports. This may translate into over 600-700 hours of routine writing work each year. More and more companies are emphasizing the need to become more efficient in dealing with daily writing.
China-Britain Business Council and British Chamber are delighted to present our member companies a one day course in communication and business writing. In this course, attendees will learn how to maximise writing efficiency and send clear messages to readers with greater confidence.
Time: 6 hours
Language: English
Who should attend:
  • Junior to middle management staff who need to regularly communicate with foreign clients and colleagues in written English
  • Anyone who is seeking to brush up on business writing skills
Course Outline
  • The writing process and basics of effective business writing
  • Organising your content and thoughts
    • Effective ways to organize your content before writing
    • How to use mind map and brainstorming tools
    • What do you need to consider before writing
  • Writing e-mails and memos
    • How to construct powerful headings and subject lines
    • Choosing appropriate greetings and closings
    • Managing set ups and stating your purpose early
    • Organisation/structure of content
    • The ideal tone to serve the purpose
    • Paragraphing, ideas and sentences
    • Making polite and effective requests
    • Providing background and details (when necessary)
    • Responding: Accepting or declining requests
    • Parallelism in listing points
    • Being clear and concise
    • Avoiding wordiness and repetition
    • Proof reading and revising your work
    • Managing your CC/BCC list
    • Using ‘reply’ or ‘reply all’ functions
  • Business Writing and Special Situations
    • Generating reader friendly reports
    • Writing and structuring executive summaries
    • Creating agendas and writing meeting minutes with ease
    • Writing for special situations
    • Handling sensitive topics and difficult people
    • Influencing your and selling your ideas
    • The cultural aspects of writing
09.15 Registration
09.30 Morning session
12.30 Lunch
13.30 Afternoon session
16.30 Close
James McTavish
British Bilingual Certified Soft Skills Trainer
  • 15+ years International Business experience in 20 countries.
  • 7+ years Corporate Training experience in China.
  • Certified Soft Skills Trainer by IRCES.
Speciality areas:
  • Presentation skills.
  • E-mail & Business writing.
  • Time management & managing effective meetings.
  • Cross-cultural communication training.
  • Negotiation skills.
  • Communication skills
Clients include:
Johnson & Johnson, IKEA, Bosch, Evonik, Shangri-La, Danone, Nestle, Foton, Le Meridien.
Advance discount
The course is limited to 20 places. Pre-event registration and payment are required. Places are first come, first served.
Register and pay before Thursday 6 July to enjoy an early-bird discount:
Members: RMB 1600
Non-members: RMB 2200
(Full price RMB 1800 / RMB 2500)
Cancellation policy
Please email jia.wang@cbbc.org.cn to cancel your registration if you cannot attend. 97% of payment will be refunded if the cancellation is made by 6 July (inclusive). No refunds will be made after 6 July. If you fail to notify Britcham/CBBC, we regret that you will forfeit any fees paid.

Event Details

Start date: 2017-07-14

Start time: 09:15

End time: 16:30

Venue: The British Business Centre, Beijing

Directions: Room 1001, China Life Tower, 16 Chaoyangmenwai Dajie 北京市朝阳区朝阳门外大街16号中国人寿大厦1001室 英国商务中心

Phone: 010-8525 1111 ext. 371

Email: jia.wang@cbbc.org.cn

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