Description
China-Britain Business Council and British Chamber of Commerce in China present to our members – More, better, faster innovation: a practical workshop for marketers and business leaders – a half day practical workshop for marketers and business leaders to learn about advanced skills in innovation in associate with Amcham.
‘Innovation is no longer a luxury, but an economic imperative’, creativity expert Sir Ken Robinson. The pace of business accelerates, and customers are becoming more and more demanding: it is more important than ever for companies to be confident and efficient in their new product or service offers, whatever their size or line of business.
This workshop will change your mindset on innovation, and equip you with the tools to make it happen. It is designed for professionals with at least three years of experience, whether in marketing or in other functions, who want to stimulate their approach to projects for new products or services. It will combine the presentation of some real-life business cases, relevant tools, and hands-on exercises.
The course will be conducted in English.
By completing the workshop, the participants will:
- Feel more empowered to be creative
- Have references on various innovation models
- Be equipped to get started on an innovation project
Through pre-workshop customisation, the trainer will adjust the content to the specific challenges encountered by the participants in their current organisation, and tailor the practical exercises accordingly.
Course Outline
- Change your mindset!
- What is innovation really about?
- 6 key success factors
- Case studies
Programme
12:30 – 13.00 Registration
13.00 – 17.00 Course session
Trainer
Sandrine Delabrière
Sandrine Delabrière has more than 20 years of marketing experience, acquired at Beiersdorf, GlaxoSmithKline, and as a consultant in Europe, the Middle-East and now China.
She has helped many brands to position or reposition themselves, and to innovate, with strong commercial results (Innocent drinks, Kerry Foods, Danone, Aquafresh, NIVEA, Dubai Airport…).
She currently leads ‘pourquoi pas’, her strategic marketing and innovation consultancy: www.pourquoipas.co.uk, helping her clients with short- and long-term challenges.
Sandrine graduated from HEC Paris business school, and Mc Gill University MBA with a Program of International Management.
Cancellation policy
Please email jia.wang@cbbc.org.cn to cancel your registration if you cannot attend. 97% of payment will be refunded if the cancellation is made by 14 January (inclusive). No refunds will be made after 14 January 2018. If you fail to notify Britcham/CBBC, we regret that you will forfeit any fees paid.