[Beijing] Selling Imported F&B in China: Where Is It Heading?


Recent years have seen a huge upsurge in interest in the food and beverage space in China amongst consumers and various retailers. The food and beverage sector, therefore, represents a significant value proposition for a variety of international companies in China, however with strong prospects in the markets, also comes some risks. Join us along with the Cheung Kong Graduate School of Business in a seminar devoted to the subject.

Cheung Kong Graduate School of Business
Established in Beijing in November 2002 with support from the Li Ka Shing Foundation, CKGSB is China’s first faculty-governed and independent business school. CKGSB boasts more than 40 full-time professors, who have earned their PhDs or held tenured faculty positions at leading schools such as Harvard, Wharton and Stanford. Their research has provided the basis for more than 400 case studies of both China-specific and global issues. CKGSB also stands apart for its unmatched alumni network. More than half of CKGSB’s 10,000+ alumni are at the CEO or Chairman level.

Headquartered in Beijing, CKGSB is also located in Shanghai, Shenzhen, New York, Hong Kong and London. The school offers the following innovative courses: MBA, Finance MBA, Executive MBA, Business Scholars Program (DBA), and Executive Education programs.

13:30-14:00 Registration and Networking
14:00-14:10 Introduction by Zhou Li, Assistant Dean, CKGSB
14:10-15:20 Panel I – Food & Beverage Distribution for Imported Products
14:10-14:20 Trends in Distribution Channels & Category Management – Rafael Jimenez, Business Development Advisor, EU SME Centre
14:20-14:30 Selling Imported Products on E-commerce in China – Yu Gang, Professor of Management Practice of Innovation and Entrepreneurship, CKGSB
14:30-14:40 Fresh Products on E-commerce – JD Fresh (JD.com Fresh Products Department)
14:40-15:20 Panel Discussion – Moderated by Professor Yu Gang
15:20-15:40 Networking Break
15:40-16:40 Panel II – Best Practices and Case Studies
15:40-15:50 Learning from Experience: A Case Study
15:50-16:00 Strength in Number, Collective Brands – Pablo Recio Gracia, Managing Director, Eibens
16:00-16:10 Best Practices for F&B in China
16:10-16:40 Panel Discussion – Moderated by Professor Yu Gang
16:40-17:30 Networking and Wrap-up

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Event Details

Start date: 2017-09-06

Start time: 13:30

End time: 17:00

Venue: CKGSB Beijing Campus

Directions: CKGSB Beijing Campus, Oriental Plaza, Tower E2 20F, Classrooms 9/10

Email: irazaka@ckgsb.edu.cn

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