[Beijing] WeChat Brand Protection


CBBC invites you to a presentation from WeChat’s Brand Protection team on how to improve intellectual property (IP) protection on social media.

IPCC, CBBC and Tencent signed a strategic cooperation agreement in 2016 in order to promote IP protection among Chinese internet companies and social media. The agreement has been awarded on the Top-Ten Items of 2016 list by Shenzhen’s IPO. See more at this link.

IPCC, CBBC has already been working with Tencent to support UK rights owners on WeChat, including a special pilot project on well-known trademark holders.

IPCC, CBBC and WeChat would like to take this opportunity to encourage more UK companies to understand and join their BPP mechanism to enable enhanced IP protection.


  • Intro to IP Protection on WeChat
  • Joining the Brand Protection Platform (BPP)
  • Rules for IP Infringements
  • How to Submit Notifications


Maurice He
Maurice He is WeChat Brand Protection Platform (BPP) specialist, and senior legal counsel. He is responsible for IP registrations and rulemaking on the WeChat BPP. Maurice graduated from Zhongnan University of Economics and Law.

Ted Wu
Ted Wu is also a BBP specialist at WeChat, as well as senior legal counsel. He is responsible for BPP backend optimization as well as the platform’s rulemaking. Ted graduated from the School of Law at Sun Yat-sen University.


The International Publishers Copyright Protection Coalition in China (“IPCC”) is a non-profit industry association set up by international publishers from different countries in China to protect their interests and promote copyright protection awareness. Currently IPCC has 20 members, including many large- scale and well-known publishers in the scientific, technical & medical (‘STM”), education and trade fields. IPCC’s core principles are dialogue, cooperation and finding common interests. Since its inception in 2010, IPCC has won recognition and developed positive relationships with various stakeholders in the publishing industry as well as relevant organizations and agencies from China and the rest of the world.

The China-Britain Business Council (CBBC) helps British and Chinese businesses and organizations work together in China, the UK and third markets around the world. With over 60 years’ experience and experts in 11 UK offices and 15 Chinese locations, CBBC operates alongside the British Chamber of Commerce in China, and are strategic partners of the British Government.

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes.

To register for this event please contact either n.chen@relx.com, or Flora.Fan@cbbc.org.cn.

Event Details

Start date: 2017-08-11

Start time: 09:30

End time: 12:00

Venue: 北京市东皇城根北街16号科学出版社院内四合院文津厅

Directions: 16 Donghuangchenggen North Street, Beijing

Email: n.chen@relx.com, Flora.Fan@cbbc.org.cn

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