CKGSB Webinar: The Future of Sustainable Business


— Part of the CKGSB Dialogue E-series —

As countries respond to the devastation caused by COVID-19, private enterprises are discovering positive ways to address the gaps that exist in our society. Car manufactures are retooling their factories to produce ventilators; corporations are donating protective gear to hospitals, and companies are improving their working conditions and safety standards. The crisis has highlighted the positive impact that the private sector can play when they step up their social responsibility efforts. Mounting evidence also show that consumers and shareholders prefer companies with a clear humanistic approach rather than simply increasing their profit margins.


  • How should companies enhance their sustainability efforts post COVID-19?
  • What role do they play in meeting the challenges we face in today’s world?
  • How can civil society collaborate with private enterprise and government organizations to achieve a sustainable and inclusive future?


The Cheung Kong Graduate School of Business (CKGSB) will host a webinar on ‘The Future of Sustainable Business’, with the support from Catalyst, Mars, Incorporated’s internal think-tank. Dr. ZHU Rui (Juliet), CKGSB’s Professor of Marketing, Academic Director for the EMBA Program, and Director of the Social Innovation and Business for Good Center, will share her latest research on environmental, social and governance (ESG) in China based on her new book ‘Companies of the Future: A Three-step Approach for Sustainable Business’ and Bruno ROCHE, Chief Economist of Mars, Incorporated and Founder of the Economics of Mutuality (EoM), will elaborate on the EoM movement and approach taken by companies like Mars in balancing profit and social responsibility. ZHOU Li, Assistant Dean of CKGSB, will join Juliet and Bruno to share his insights on social innovation and sustainable business as well.


Date and Time: 8:00pm-9:30pm China Time / 2:00pm-3:30pm Central European Time / 8:00am-9:30am Eastern Standard Time, June 22, 2020

Language: English (with simultaneous translation into Chinese)

Platform: Zoom

Live-stream: CKGSB Dialogue, Weibo Education, Bilibili

Organizers: Cheung Kong Graduate School of Business, Economics of Mutuality at Mars, Incorporated, Mars China

Supporting Organizations: British Chamber of Commerce in China, Australian Chamber of Commerce in China, Swiss Chamber of Commerce in China

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About The Speakers

ZHU Rui (Juliet)

Professor of Marketing, Academic Director for EMBA Program, Director of the Social Innovation and Business for Good Center, Cheung Kong Graduate School of Business (CKGSB)


Zhu Rui is Academic Director for EMBA Program, Professor of Marketing and Director of the Social Innovation and Business for Good in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she was associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her PhD in Marketing from University of Minnesota.


Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2015, Professor Zhu won the CKGSB Research Excellence Award. In 2010, Professor Zhu won the Sauder Research Excellence Award. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. She is AMA-Sheth Foundation Doctoral Consortium Fellow in 2002. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and Financial Times. She currently is an Associate Editor at the Journal of Marketing Research and serves on the editorial board at the Journal of Consumer Research and the Journal of Consumer Psychology.


Professor Zhu has extensive experience in teaching and consulting. She has taught Marketing Management and Consumer Behavior at the PhD, EMBA, MBA, EE and Undergraduate levels.


She recently published her book未来好企业——共益实践三部曲 (Companies of the Future: A Three-step Approach for Sustainable Business) by China CITIC Press.



Chief Economist of Mars, Incorporated; Founder of Economics of Mutuality


Bruno Roche is an economist, businessman, speaker and author. He is the founder and leader of the Economics of Mutuality, a new school of thought and a disruptive model for business performance designed to transform business at the core, restore broken relationships between business, society and the environment – and by doing so equip business to thrive by meeting the needs of the world.


He served as the Chief Economist of Mars, incorporated since 2006. In that position he has been leading Catalyst, a global thought leadership capability and internal corporate think tank to Mars which has been the laboratory for the Economics of Mutuality since 2006.


He co-created the Economics of Mutuality Labs at the business schools of Oxford University (SBS) and CEIBS (Shanghai); he is a visiting lecturer in different universities and serves as an expert to the World Economic Forum. His education and doctoral research interests followed an applied maths path with a specialization in international economics & finance and management sciences.


Bruno co-authored Completing Capitalism: Heal Business to Heal the World, which has been published in both English and Chinese. He has also co-edited an upcoming Oxford University Press book called Putting Purpose into Practice: the Economics of Mutuality with Saïd Business School’s Professor Colin Mayer.



Assistant Dean, Cheung Kong Graduate School of Business


Mr. Zhou Li joined CKGSB in 2010 as an Assistant Dean. He is primarily responsible for the School’s English-language Executive Education Programs, Global MBA Program, overseas operations, Case Center and applied research projects. He also serves as Chief Editor for CKGSB Knowledge, the School’s English-language magazine. He teaches “Understand China and Its Business People” to Executive MBA students of top-tier business schools and senior executives of global companies from around the world.

Prior to CKGSB, Dean Zhou worked for more than 20 years as CEO and in other management positions at telecom, IT, investment and consulting companies in Canada, Hong Kong and mainland China. Before he joined the corporate world, Dean Zhou was on the faculty of Renmin University in China, where he developed and taught International Business Management courses and was given the ‘Best Lecturer’ award. He received his Bachelor’s Degree in Economics at Renmin University in China and his MBA at McGill University in Canada.


Event Details

Start date: 22 June, 2020

End date: 22 June, 2020

Start time: 20:00 p.m.

End time: 21:30 p.m.

Venue: Webinar

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