We are delighted to invite you to attend The British Centre Marketing and Communications Forum. A partnership between the British Consulate-General Shanghai, the China-Britain Business Council and WPP, the Forum is a platform to convene industry experts, share market intelligence and provide an opportunity for discussion. Every quarter we will have a WPP industry expert speaking on a specific marketing/communications topic. On 28 March 2018, Sheilen Rathod, Head of Customer Engagement & Commerce, Ogilvy China will speak on Marketing Renaissance: What is Necessary?
The world around us is changing. There is more competition for brands, products and services and more expectations from consumers who have less time. To meet this ‘new-world’, we must also change to keep pace with new technology and changing consumer behaviours; we all need to become modern-marketers.
He joined the Ogilvy Hong Kong family in late 2011, to help look after local and regional clients, including Amex, BlackRock and Louis Vuitton.In 2013 he became Managing Director of OgilvyOne Hong Kong, leading & growing the team to be market leaders in digital and customer engagement. As the Ogilvy ‘Next Chapter’ started, Sheilen became a Managing Partner, overseeing the luxury and hospitality category and strategically leading clients as Ralph Lauren, Calvin Klein, VW and Melco Crown in all things digital. He was instrumental in winning the Asia Miles business (Asia’s largest loyalty program) in 2016.Sheilen is currently Head of Customer Engagement & Commerce domain of Ogilvy China and VP with the Ogilvy RED team, overseeing regional growth in the strategic pillars of digital, customer experience, CRM and automation.