Trade Mission to Best of British Show Shanghai


The Department for International Trade (DIT) South East and the European Regional Development Fund are partnering with China Britain Business Council (CBBC) to bring you an exclusive opportunity to showcase your products at the Best of British Show in Shanghai in October 2018.

The Best of British Show is a four-day live event celebrating British lifestyle, innovation & excellence. It is the second edition of the show and is the largest ever dedicated exhibition of British Brands in China. Other brands that will be at the show nclude Barbour, Brompton Bikes, Fulton Umbrellas, GHD, STORM London and Whitehouse Cox.

You will be able to showcase your products on a shared exhibition stand to gain maximum exposure to potential buyers and strategic partners.

This trade mission will include:

  • Access to the Best of British Show B2B programme
  • Evening networking reception with targeted buyers and partners
  • In-market meet the buyer programme
  • In-market briefings
  • Store visits in Shanghai and Nanjing
  • Market research trip to Nanjing
  • In market support from CBBC team

Shanghai is China’s retail nerve centre and most cosmopolitan city. Nanjing was the original capital city and has a growing reputation for a new “cool culture” combined with a rich heritage.

This event is part-funded by the South East International Business Growth, Export ASEAN and Get Exporting 2 programmes.

DIT South East are looking for companies who have a product or service that could appeal to buyers in the Consumer, Luxury and Food & Drink sectors to join this mission.

Eligibility will be based on your application. A full breakdown can be found on the registration of interest page.

*Only companies located in the South East of England region need apply’

Participation Fee: £300 (+VAT)
*Additional costs for flights and in- market activities to be covered by the companies.

Event Details

Start date: 2018-10-15

Start time: 09:00

End time: 17:00

Venue: Shanghai

Want to become a member?