CBBC invites you to a Chinese presentation from WeChat’s Brand Protection team on how to improve intellectual property (IP) protection on social media.
CBBC, IPCC and Tencent signed a strategic cooperation agreement in 2016 in order to promote IP protection among Chinese internet companies and social media. The agreement has been awarded on the Top-Ten Items of 2016 list by Shenzhen’s IPO. See more at this link.
CBBC has already been working with Tencent to support UK rights owners on WeChat, including a special pilot project on well-known trademark holders.
CBBC and WeChat would like to take this opportunity to encourage more UK companies to understand and join their BPP mechanism to enable enhanced IP protection.
- Introdution to IP Protection on WeChat
- Joining the Brand Protection Platform (BPP)
- Rules for IP Infringements
- How to Submit Notifications
10:00am – Registration
10:15am – CBBC IP Programme Intro
10:30am – WeChat Brand Protection
11:15am – Brand Owner Sharing
11:30am – Q&A
12:00pm – Finish
Maurice He is WeChat Brand Protection Platform (BPP) specialist, and senior legal counsel. He is responsible for IP registrations and rulemaking on the WeChat BPP. Maurice graduated from Zhongnan University of Economics and Law.
Ted Wu is also a BBP specialist at WeChat, as well as senior legal counsel. He is responsible for BPP backend optimization as well as the platform’s rulemaking. Ted graduated from the School of Law at Sun Yat-sen University.
To register for the event, please contact Hannah Rea at the address above.