Matthew Rous has been appointed as new Chief Executive of CBBC. Matthew has been at the Foreign and Commonwealth Office since 1991 and is currently HM Consul-General Guangzhou.
Matthew’s first posting in China was in the Embassy in Beijing in 1994-97 and, as well as deep China knowledge, he brings direct experience of Belt and Road countries, having had senior postings in Jakarta and Baku. He also had periods in the Embassies in Brussels and Tokyo. Matthew is a Mandarin speaker with some Cantonese.
Matthew will join CBBC, based in London, during September.
Announcing the appointment, CBBC Chairman Lord Sassoon said: “On behalf of the Board, I am delighted to announce the appointment of Matthew Rous as Chief Executive of the China-Britain Business Council.
Matthew brings a compelling mix of experience to CBBC, having deep links into both the British and Chinese systems, and having worked with British and Chinese companies on the whole range of trade and investment issues. He is ideally placed to deepen the services offered to our members and in support of our government partners. I much look forward to working with Matthew.”
Matthew Rous said: “I am excited to be joining the China-Britain Business Council as Chief Executive at this crucial juncture in UK-China relations. Boosting trade and investment links has never been more important. With its in-depth expertise and unrivalled network of offices across both countries, CBBC is uniquely placed to build a strong future for British business in China.
My focus will be on delivering the best possible service to our members and clients and to championing companies new to China in a way which supports their long-term success.”
Matthew Rous’s biography
· 2014-17 HM Consul-General, Guangzhou (Head of Mission)
· 2013 Interim Head of Mission, British Embassy Baku
· 2010-13 Head of Programmes Department, FCO
· 2005-10 Deputy Head of Mission, British Embassy Jakarta
· 2002-05 Deputy Head of Mission, British Embassy Brussels
· 1998-01 Head of Consumer Goods and Services, British Embassy Tokyo
· 1994-97 First Secretary (Hong Kong Affairs) and Press Officer, British Embassy Beijing
· 1992-94 Mandarin language training at SOAS and UIBE Beijing
· 1986-91 Private sector employment in Japan
· 1983-86 Cambridge University, MA Modern Languages
About China-Britain Business Council
The China-Britain Business Council (CBBC) helps British and Chinese businesses and organisations work together in China, the UK and third markets around the world. CBBC delivers a range of events, tailored research, consultative services and a membership programme.