Applied Brand Solutions

2019, July 29
Applied Brand Solutions 29th July 2019

Applied Brand Solutions (ABS) is a highly specialised solutions provider, established to help create new applications for consumer brands in traditional sectors, who are looking to engage with a digitally savvy, rapidly evolving customer base in China – the world’s largest consumer market.
ABS’ current flagship partner is Mercedes-Benz, who appointed ABS as a strategic partner to develop, operate and manage the Mercedes me brand experience centres across China. The brand experience centre aims to offer a new dimension to the Mercedes-Benz customer experience journey, integrating an element of hospitality (food & beverage), the arts (entertainment) and lifestyle (premium retail) in a way that allows customers to experience the brand in a holistic, multi-sensory way.
俊品(上海)管理咨询有限公司是一家为品牌提供定制化解决方案的企业,专注为消费品牌针对中国消费者市场的特性,提供市场转型,诊断、开发、部署和执行解决方案,以帮助品牌提高自身的市场认知度和参与度。
作为梅赛德斯-奔驰的核心商业伙伴,俊品被授权发展、运营和管理奔驰在中国地区的生活方式体验店 – Mercedes me。Mercedes me体验店是一家汇集精致餐饮、衍生精品零售、试乘试驾于一体的生活方式综合体,以高品质的产品服务和创新的珍馐美馔结合,将虚幻的品牌精髓引入大众消费者的生活之中。

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