Working closely with the Senior Marketing Manager HE, the purpose of this role is to help drive the growth, reach, impact and reputation of the Study UK business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy; providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.
Cultural Engagement brings together our work in Arts, English and Education in a globally connected and sustainable way, sharing skills, knowledge and expertise to provide more joined up responses to key global challenges, and increasing our impact with audiences, partners and beneficiaries around the world.
Main accountabilities but not limited to the following:
• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
• Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis.
• Communicates guidelines and policy for use of agencies and third parties in marketing campaign and communication activity. Provides clear briefs and manages the quality of creative output, checking brand and ethical marketing guidelines are adhered to.
• Supports the Senior Marketing Manager in the relevant area to ensure effective scoping, costing, delivery, ROI and evaluation of all marketing and communication campaigns.
• Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of programme objectives.
Brand and Market Positioning
• Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
• Provides expert advice, support and challenge on marketing to internal stakeholders.
• Keeps abreast of the latest developments and trends in marketing, and in the wider sector.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.
Consultancy, analysis & problem-solving
• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
• Applies analytical approaches to identify and assess new opportunities for marketing activity.
• Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.
• Benchmarks marketing performance against industry comparators.
• Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice or approach.
Strategy and Planning
• Ensures marketing strategy is aligned with the business areas and global marketing strategies.
• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
• Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.
Commercial & financial management
• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Actively applies learning from this process to improve financial planning, management and performance within their area.
Relationship & stakeholder management
• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
Leadership & management
• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
• Shares intelligence and ideas to support senior managers in identifying/ developing new ways in which Marketing could positively impact upon the British Council’s operational efficiency and effectiveness.
• The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.
• A degree in marketing, communications or relevant discipline, or demonstrable equivalent level of experience
Role specific knowledge and experience:
• Experience in the cultural, education or charitable sectors
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of engaging audiences across a variety of channels and platforms
• Experience of effective campaign evaluation
• Experience in a global organisation
• Experience in the cultural, education or charitable sectors
• Experience in content commissioning
• Annual leave and public holidays
• Statutory benefits
• Commercial insurance package including accidental insurance, life insurance, and supplementary medical insurance Provident Fund – if applicable
• Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too!
• Job holder must have the right to live and work in the country in which the role is based.
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
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Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.