Elite Scholars of China (ESC) is seeking a Digital Media and Marketing Coordinator to join our team. ESC helps China’s brightest and most promising high school students apply to America’s most prestigious colleges.
Digital Media and Marketing Coordinator Role and Responsibilities
- Coordinate with our Events and Student Recruitment teams to manage publicity for critical ESC recruiting opportunities, as well as coordinating and monitoring marketing leads;
- Define and execute ESC’s digital media strategy across platforms including but not limited to WeChat, Weibo, Website, etc.;
- Collaborate with the team to support internal and external events including conferences, seminars, road shows, other firmwide initiatives and regional projects;
- Provide data management, logistics and on-site support for events;
- Track and measure effectiveness;
- Liaise with vendors and ensure all final deliverables are following brand guidelines and firmwide communications policies;
- Coordinate with other sub-teams within the department including internal media, graphics, video, web & database and social media etc. to ensure cohesive and comprehensive delivery of marketing services;
- Complete other tasks that the superior assigned;
- Report to the manager in the team.
Requirements
- Degree in Communications, Marketing or any other related field
- 1+ years of experience with social media management or marketing/event
- Demonstrates creativity and documented immersion in social media
- Experience sourcing and managing content development and publishing
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (WeChat, Weibo, etc.) and how each platform can be deployed in different scenarios
- Maintains excellent Chinese writing and language skills, familiar with office software, Photoshop and video editing
- Native Mandarin speaker with professional fluency in English
Benefits
ESC employees enjoy a range of benefits including a gym membership and other wellness programs, and daily lunch. ESC will provide a work laptop if you choose not to use your own. Salary is commensurate with experience.
About Elite Scholars of China
ESC aims to educate China’s top high school students about their undergraduate options in the United States. For the past seven years, ESC has offered high-quality English language classes, SAT, ACT and TOEFL preparation, US college tours, and college counseling services to China’s academically accomplished high school students. Our students have been accepted to every Ivy League university, and other top universities and liberal arts colleges in America, such as: Harvard, Yale, Princeton, Columbia, Stanford, CalTech, MIT, UC Berkeley, UChicago, Northwestern, Wellesley. ESC was co-founded and is managed by Stacy Palestrant (BA, Wellesley & MBA, Chicago Booth) and Tomer Rothschild (BA, Wesleyan & MBA, Wharton).
To Apply
Please send a cover letter and your resume/CV, or direct any questions to: neal@elitescholarschina.com
新媒体运营和市场专员工作职责：
- 与市场活动部门以及招生团队共同开发招生渠道，拓展市场；
- 定义和执行ESC的新媒体策略，运营新媒体网站例如微信公众号、微博、网站等；
- 与团队协作，支持内部和外部活动，包括会议，研讨会，路演，其他全公司计划和区域项目；
- 为活动提供数据管理，后勤和现场支持；
- 跟踪和衡量活动有效性；
- 与供应商保持联系，确保所有最终可交付成果遵循品牌指南和公司范围内的沟通政策；
- 与部门内的其他团队协调，包括内部媒体，图形，视频，网络和数据库以及社交媒体等，以确保营销服务的内容和质量完美呈现；
- 完成上级分配的其他任务；
- 向团队上级报告。
职位要求
- 具有市场营销、传媒或相关专业
- 一年以上的社交媒体管理或市场工作相关经验
- 能够展示具有创造性的社交媒体文章
- 有新媒体内容/渠道运营管理和发布经验
- 深度了解不同社交媒体平台以及相应的用户群体（微信，微博，网站等)
- 优秀的中文写作和语言能力, 熟练使用Office, PS及视频编辑软
- 母语为普通话并要求流利的英语水平