Shanghai Yongda Automobile Group Co., Ltd has signed a partnership agreement with Malvern Morgan Cars (Beijing) for sales, marketing and service of the British handmade sports cars made by Morgan Motor Company. The agreement means that Yongda Auto will be the SAIC registered dealer of Morgan Motor vehicles, selling and providing customer service for Morgan cars in eastern China.
Yongda Auto Group represents a large number of luxury and ultra-luxury auto brands including Bentley, Porsche, BMW, Land Rover, Infiniti, Audi, Volvo, Cadillac and Lincoln.
The Morgan Motor Company, founded in 1909, is the oldest privately held car company in Great Britain. The range available in China includes the classically-styled 4/4, Plus 4, Roadster and Plus 8 alongside the modern Aero Coupe.
Jim James, Managing Director of Malvern Morgan Cars (Beijing) said, “Shanghai has always been an important market in eastern China for Morgan’s China strategy. We are impressed by the enthusiasm and plans that Shanghai Yongda presented for the Morgan Motor Company brand. We are very glad to share the British car culture that Morgan represents, and to provide enthusiasts in eastern China with the experience of hand-built sports cars.”
Sales in China, the world’s biggest auto market since 2009, jumped 15.7 per cent year-on-year to 17.93 million units according to the China Association of Automobile Manufacturers (CAAM). Bank of America Merrill Lynch estimates passenger vehicle sales in China will increase by 16 per cent in 2014 and by 15 per cent in 2015.