De’Longhi: an inspirational story of growth and innovation
The De’Longhi Brand speaks through its products, a portfolio that appeals to a variety of consumers and cultures the world over. The company’s success has been achieved through extensive industrial expertise, commitment to continuous growth, superlative quality products, ongoing innovation and distinctive design, true to its Italian identity – providing products that make daily home life better and better.
The earliest origins of the De’Longhi group developed over a century ago in a small artisan workshop in the North Eastern Italian city of Treviso. Over the following years, De’Longhi reinforced its role in the portable heating, air conditioning and domestic appliance sectors, offering the public a series of memorable advertising initiatives.
The 1990s and throughout the first years of the New Millennium were the periods of decisive international growth: over a short time, sales subsidiaries were opened all over the world and the production capacity was boosted by globally reorganising it in order to tackle the international markets more effectively. In 2001 the group was listed on the Italian Stock Exchange; in that same year, De’Longhi acquired the Kenwood Group along with the Ariete brand.
The focus on innovation means untiring commitment to investment, research and development, which have lead to numerous technical patents and prestigious international design awards. All this comes to an impressive peak in the sector of coffee-making machines, where De’Longhi is now recognised as the absolute leader, thanks above all to its fully automatic models and its partnership with Nespresso.
From 2011, the De’Longhi brand has adopted “Better Everyday” as its position for the brand. This message is the commitment to improve the daily life of its consumers; it is also the company’s strive to continuously improve its people, products and processes.
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