Business Development Manager – China

2024, March 4
Business Development Manager – China 4th March 2024

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of language and professional skills with presence in more than 200 countries worldwide? If so, this is the chance to apply now!

PeopleCert is looking for a Business Development Manager with extensive experience in developing a strong pipeline and delivering new business in their territory.

Through an in-depth understanding of PeopleCert business and go-to-market strategy, you establish relationships with decision makers of training organisations, language education related influencers, language schools, language universities, local communities and corporations in your territory.

The successful candidate will be responsible for LanguageCert portfolio.

LanguageCert is a UKVI accredited SELT provider.

As a Business Development Manager, your tasks will include the following:

  • Maintain and achieve maximum B2B market penetration of LanguageCert products, particularly for LanguageCert SELT tests,implementing a target-driven sales strategy.
  • Promote market business, predominantly to educational institutions, immigration advisers/solicitors and other clients in education-and related markets.
  • Liaise with partners, including language schools, universities, pathway program providers and overseas study agencies to sell language tests and services.
  • Work with the universities to 1) increase their perception of LanguageCert exams, 2) utilization of LanguageCert exams in curriculum and research, and 3) view of LanguageCert as a leading and preferred partner in the future of education.
  • Run regional campaigns to obtain recognition and testimonials from universities and organizations.
  • Organize appropriate marketing activities to satisfy local needs and identify new potential partners.
  • Deal with customer enquiries and aim to meet their expectations.
  • Implement alternative and innovative ideas for achieving new business.
  • Coordinate various aspects of activity in tandem with the company’s operations base and with respect to the local market conditions and culture.
  • Plan and organise personal sales strategy by maximising the Return on Time Investment for the territory/segment.
  • Monitor own progress against daily/weekly/monthly targets and report accordingly to the Headquarters.
  • Facilitate and expedite the resolution of customer problems and complaints, working closely with support teams.
  • Participate in relevant conferences, trade shows and conventions.


What we look for:

  • Bachelor’s or relevant degree required.
  • Based in China
  • 5+ years’ experience in driving new business development, with proven track record in driving successful business development transactions
  • Experience in the English Language Education market, Consulting or Examination / Certification sectors in previous role(s) as well as prior experience in international corporate environments
  • Experience in working with universities, especially Sino-foreign educational cooperation programs
  • Sound understanding of channel development, strategy selling principles, partnership strategy and consultative selling
  • Superb relationship, communication, and negotiation skills in working with executives, external constituents, and other business functions at all levels of seniority in a versatile and mixed-cultural environment
  • Excellent command of the English language (native or C1 level certification desired, C1 IESOL certificate would be a plus)
  • Competence in MS Office, including Excel, Powerpoint, Word, Proficiency in Microsoft Dynamics CRM or similar


What we offer:

  • Competitive remuneration package
  • Incentive scheme based on targets
  • Work in an international, dynamic and fun atmosphere
  • Two free vouchers for all certifications from PeopleCert’s Portfolio per year
  • Huge learning experience in using best practices and global environment
  • Constant personal and professional development

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.


Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

  • If working on the SELT service in China, background checks will include:
  • A basic or enhanced Disclosure Barring Service (DBS) check
  • Right to Work in China check (including nationality, identity and place of residence)
  • HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
  • Financial background check
  • Employment reference check.

All applications will be treated with strict confidentiality.


If you are interested in this role. Please send your C.V to

Closing date: April 3, 2024.

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