Branding &Marketing Manager
- Take full responsibility for marketing promotion, brand building, and product promotion following the company’s business objectives.
- Analyze the company’s product sales, develop the annual marketing plan, and collaborate with regional sales leaders to execute the marketing plan.
- Evaluate various promotional projects, participate in crafting promotion strategies tailored to the company’s needs, and provide strategic suggestions for marketing plans; implement diverse marketing activities, allocate resources effectively, and guide the sales team in achieving sales targets.
- Familiarize oneself with the company’s product list and support the sales department in planning and creating product promotional materials, pricing, and channels.
- Research and collaborate with the sales team in developing and integrating online and offline channels and other sales channels, and establish effective promotional policies.
- Work with the sales department to integrate external media and other resources, organize, plan, implement, and execute advertising and various public relations activities, especially new media promotion plans.
- Develop and revise sales and marketing department work policies and process standards, and supervise the implementation of salary and performance evaluation plans.
- Provide market training support.
- Oversee daily operations of the department’s employees, promote team building, foster a positive work environment, enhance unity and cohesion, and create conditions for employee growth.
- Bachelor’s degree or higher in marketing or a related field.
- At least 3 years of marketing experience in the real estate leasing industry (or magazine editing experience) is preferred, including more than 10 years in a similar role.
- Deep understanding of marketing practices, familiarity with sales operation models, and channel development for domestic high-end leasing businesses in the market.
- Strong market perception skills, ability to keenly grasp market dynamics and trends, and capable of managing large-scale events on site.
- Hardworking, proactive, with excellent communication, coordination, and organization skills; high work enthusiasm and strong teamwork spirit.
- Passion for product promotion, ability to adapt to short-term business trips, and commitment to long-term company growth and stability.